Shaftesbury has agreed a deal with Sky Ocean Rescue and Project 0 to launch an experiential ocean waste themed pop-up in Carnaby.
As part of Sky’s ongoing environmental awareness project, the store at 20 Beak Street will sell sells a limited-edition reusable product range designed by the likes of Harry Kane, Rita Ora, Ronnie Wood and Princess Eugenie of York.
The reusable range includes a water bottle, a coffee cup, a tote bag, an on-the-go cutlery set and a three-piece beeswax wrap set and will be available at the pop-up location until 6 January.
Simon Quayle, director at Shaftesbury, owners of Carnaby, said: “We are delighted to partner with Project 0 and welcome their new Pass On Plastic pop up to Carnaby to raise awareness to a global audience of the urgent need to preserve our ocean. The launch supports Shaftesbury’s sustainability strategy and we are continually working with our tenants to help create strategies to reduce use of single-use plastic.”
Michele Clarke, director at Project 0, added: “We’re incredibly grateful to Shaftesbury for proving such an incredible venue to allow us to spread the word on the problem of single-use plastic while proving stylish alternatives. Shaftesbury are really committed to being an ocean-friendly estate and have put in a refillable water station on Kingly Court. Our hope is that together we can inspire huge change for the health of the ocean and ourselves.”
Shaftesbury switches the lights on at Seven Dials
Having this week revealed that a former warehouse at the heart of Seven Dials in Covent Garden is to become a food market after a letting to KERB, Shaftesbury has switched on the Christmas lights at its venue in the West End.
Karen Baines, head of group marketing at Shaftesbury, said: “This year’s Christmas event perfectly portrays the community spirit our unique retailers create in Seven Dials. Located in the heart of the West End, the new light installation ensures the destination shines throughout the festive period and maintains its special village atmosphere it is known for. The award-winning restaurants, exclusive offers and boutique retailers were as popular as ever for all our visitors, marking Seven Dials as an unmissable Christmas shopping and dining destination.”