Shaftesbury secures Sky-backed 'Pass On Plastic' pop-up for Beak St

As part of Sky’s ongoing environmental awareness project, the store at 20 Beak Street will sell sells a limited-edition reusable product range designed by the likes of Harry Kane, Rita Ora, Ronnie Wood and Princess Eugenie of York.

The reusable range includes a water bottle, a coffee cup, a tote bag, an on-the-go cutlery set and a three-piece beeswax wrap set and will be available at the pop-up location until 6 January.

Simon Quayle, director at Shaftesbury, owners of Carnaby, said: “We are delighted to partner with Project 0 and welcome their new Pass On Plastic pop up to Carnaby to raise awareness to a global audience of the urgent need to preserve our ocean. The launch supports Shaftesbury’s sustainability strategy and we are continually working with our tenants to help create strategies to reduce use of single-use plastic.”

Michele Clarke, director at Project 0, added: “We’re incredibly grateful to Shaftesbury for proving such an incredible venue to allow us to spread the word on the problem of single-use plastic while proving stylish alternatives. Shaftesbury are really committed to being an ocean-friendly estate and have put in a refillable water station on Kingly Court. Our hope is that together we can inspire huge change for the health of the ocean and ourselves.”