More than 150 of London’s West End agents braved icy conditions and the prospect of being told they were ‘fired’ at a question-and-answer session with Sir Alan Sugar.
The gruff entrepreneur was pulling no punches as he answered questions from the audience and the host, Property Week editor Giles Barrie, about his views on property, the economy, The Apprentice and his time as chairman of Tottenham Hotspur Football Club.
It was part of Sugar’s push to promote the launch of 215 Great Portland Street – a 33,500 sq ft office development undertaken by his privately owned property company, Amsprop, which the audience was told has a quoting rent of £55/sq ft. Edward Charles & Partners is the letting agent on the scheme.
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