Sir Alan Sugar’s Brentwood headquarters, used in The Apprentice, is to be redeveloped as a Premier Inn.
The former Amstrad building will be converted into a 120-bedroom hotel by Premier Inn. Work will start in 2009 subject to planning.
Mark Anderson, property director for Whitbread Hotels and Restaurants, said: ‘The deal we’ve struck with Amsprop, Alan Sugar’s development company and owner of the premises, means that we will have a strategically located hotel opposite Brentwood train station and just 10 minutes from Stratford and the Olympic site.’
Premier Inn is aiming to have 55,000 rooms in its portfolio in the next five years.
Anderson said: ‘To reach this target we need to look creatively at sites.
'Office conversions are part of that. In the current climate, many vacant office buildings can be put into profitable use by working with the right partner.’