Sports Direct scores with Newcastle deal

Sd3 oxford street

Retailer snaps up prime city centre property as it continues expansion drive.

The company has completed a deal with Aberdeen Standard Investments for the 90,000 sq ft building, which is situated at 36/40 Northumberland Street in the city centre.

The site, which is close to the existing Sports Direct store in the city centre, comprises three units that are leased to H&M, WHSmith and Swedish retailer Clas Ohlson.

Sports Direct said the purchase is aligned with its medium- to long-term “elevation strategy”, under which it plans to invest in excess of £300m a year in property assets.

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