The government has given the green light to St Modwen’s plans for the £750m redevelopment of the former MC Rover Works site at Longbridge, near Birmingham.
St Modwen, working with Advantage West Midlands and local councils, including Birmingham City Council, Bromsgrove District Council and Worcestershire County Council, got the go-ahead for the Longbridge Area Action Plan for the 346 acre site from a government inspector following a public enquiry.
The plans will include the creation of 10,000 new jobs, 1,450 homes and 1.8m sq ft of commercial space as part of the Longbridge Area Action Plan (LAAP).
The plans provide a 15-year vision for the site as a mixed-use community. As well as residential development, St Modwen plans a new learning quarter, a 62 acre site for high tech business, shopping centres, urban parks, and the Austin Centre, a museum to celebrate the area’s automotive history.
In her report, government inspector Jill Kingaby said: ‘In my view, the proposals for the future economy of Longbridge are founded on robust and credible evidence and will be effective, flexible and deliverable.’
Mike Whitby, leader of Birmingham City Council, said: ‘The Longbridge Area Action Plan sets out an ambitious vision for the transformation of the site in a way that will provide much needed jobs, homes and community facilities for everyone who lives there.’
Mick Laverty, chief executive at Advantage West Midlands, said: ‘Longbridge is one of the most ambitious regeneration projects in the West Midlands region, both in economic and social terms. And is particularly significant given the site’s history as the MG Rover car production plant.
‘Today’s milestone offers the opportunity to close the MG Rover chapter and instead look forward to a new era for Longbridge.’
Now that the government has rubberstamped the development, Birmingham and Bromsgrove councils will determine the four planning applications submitted by St Modwen and AWM for the development.