Targetfollow has submitted a planning application for the £125m regeneration of the south side of Norwich City Centre.
The Harford Place plans propose creating a new district with 485,000 sq ft of hotel, leisure, office and residential facilities. The scheme includes 300 new homes, 33,000 sq ft of shops, restaurants and cafes and 17,000 sq ft of offices on the 21-acre site.
Under the plans there will also be an 87,000 sq ft leisure centre and bingo hall and a 40,000 sq ft supermarket.
The site is formed from three pieces of land owned by Targetfollow; the former Bally shoe factory and T Gill and Son sites and the existing Hall Road Retail Park.
Targetfollow bought the shoe factory site in 2000 followed by the T Gill and Son site and the retail park a year later.
Mark Bradley, Targetfollow’s portfolio manager, said the plans had been designed to meet Norwich City Council’s plans for a new district as set out in its Replacement Local Plan 2004.
The Harford Place plans were designed by architects Benoy.