Aredeshir Naghshineh’s Targetfollow has received planning permission for its £122m Hartford Place development to the south of Norwich City Centre.

Norwich City Council granted consent today for the scheme on Hall Road that incorporates three Targetfollow-owned sites: the former Bally shoe factory and T Gill and Son sites and the existing Hall Road Retail Park.

Hartford Place will include shops, restaurants, cafes, a food store, a leisure complex, some offices, residential accommodation and a hotel together with car parking. Various highway improvements will be implemented together with new bus stops and improvements to the local road network.

It will also include a 10,000 sq ft Community Art Centre which will provide exhibition space and facilities for local artists building upon the existing arts associations within the current Bally Shoe Factory.

Targetfollow said the decision will create a ‘vibrant new mixed use facility designed to revitalise and enhance this part of Norwich’.

Mark Bradley, portfolio manager at Targetfollow, said: ‘This resolution by the City Council is great news for this part of Norwich. This means Targetfollow can now look forward to creating a new major hub of activity serving the immediate population in the Harford, Tuckswood and Lakenham areas.

‘Targetfollow is very much looking forward to continuing to work closely with local residents over the next few months. It is very much our intention, despite what you may have read about the property market, to be on site early next year and to have the scheme completed by the end of 2010.’