Tesco has dramatically stemmed the loss of customers to cut-price 'discounter' rivals such as Aldi.

According to confidential industry 'switching' data, Britain's leading supermarket has also completely turned around its losses to Morrisons, the resurgent No 4 player in the sector.

Yet the figures also show that Tesco is still haemorrhaging customers to ASDA, the No 2, while — for the first time in almost 18 months — it is also losing a significant amount of business to Sainsbury's.

The Times