04 March 2011
Mature markets can be competitive and costly, but there is an existing consumer base and spending power. Emerging markets, on the other hand, are relatively cheaper and less competitive, but are also less likely to have a ready consumer base and high spending power.
You must be logged in to continue
Register for free to finish this article.
Sign up now for the following benefits:
To access this article REGISTER NOW
Would you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.