UK's first 'searchable and shoppable fashion store' signs for Covent Garden debut

WhereWolf Pop-Up 2

Digital shopping app WhereWolf has signed for a pop-up space at St Martin’s Courtyard in Covent Garden to offer what it claims will be the first ever “searchable and shoppable fashion store”.

WhereWolf uses app technology to make in-store inventories searchable for shoppers to check size and store availability in real time.

Spanning two floors and 1,700 sq ft at Longmartin Properties’ 6 Slingsby Place within the retail courtyard, the debut WhereWolf store will feature a range of products from leading British and European independent designers including Emin & Paul, Rachel Entwistle, Blake Mill and Eudia.

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