Birmingham developer Chord and Coventry-based Deeley Properties have applied for planning permission for a £160m mixed-used scheme in Birmingham’s Jewellery Quarter.
The Chord Deeley joint venture is to undertake one of the city’s biggest site regenerations – to be called St Georges – for its first project.
Jewellery Quarter specialists Chord, based in St Paul’s Square, has more than £75million of development underway or in the pipeline in the area. Deeley Properties is part of the Coventry-based Deeley Group.
The 6.8 acre site is bounded by Icknield Street, Camden Street and Carver Street and will create a new gateway at the entrance to the Jewellery Quarter.
The scheme will comprise more than 720 homes, 93,500 sq ft of offices, 24,470 sq ft of retail, 12,320 sq ft of bars and restaurants and a multi-storey car park.
It will also include two hotels – a three star with 150 beds and a budget hotel of 100 beds.
Chris Rosier at Chord Deeley, said: ‘Although it’s a major visitor destination, there is nowhere for visitors to stay in the Jewellery Quarter We are already in detailed negotiations with a hotelier for the two hotels and hope to make another announcement soon.’
Building work should start at the end of 2007. The site will be completed by 2012.
Urban Initiatives is the masterplan architect.
Birmingham agents Wright Silverwood have been appointed to market the retail and leisure space.