Talking to local media networks about deals may not raise sale prices, but it will succeed in raising the profile of your firm. Christine Eade examines how small and regional firms can use local TV, radio and newspapers to their advantage
You must be logged in to view premium stories.
Take out a print and online or online only subscription and you will get immediate access to:
To get access to premium content subscribe today
Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts