Hosting this year’s Eurovision Song Contest boosts Liverpool holiday rents

St George's Hall in Liverpool, with banners displaying 'Eurovision Song Contest Liverpool 2023'

St George’s Hall, Liverpool

Source: Elenitsa

Eurovision is many things, but the greatest opportunity for buy-to-let investments isn’t what the annual musical bonanza is typically known for.

However, hosting the event, the grand final of which takes place at Liverpool Arena on 13 May, has already driven hotel and holiday home prices in the city to record highs, and law firm Dutton Gregory says investors still have time to capitalise on the price hike.

According to Paul Sams, head of real estate at the firm, a number of city-centre studio and one-bed apartments are on the market for £35,000, while the same type of accommodation is currently listed on Airbnb for more than £2,300 for the week of Eurovision alone.

This means a buy-to-let property on Merseyside could recoup close to a 10th of its value in the first week, with Liverpool also representing a strong investment proposition “after the elation has died down”, according to Sams.