On Monday night, when I should have been following the result of the VONC and the subsequent cut-and-paste, “it’s time to move on” interviews with Boris backers, I was watching Love Island.
My justification for this, that one of the contestants styled himself as a real estate agent, was ruined when I Googled him and discovered it was not JLL or CBRE that he worked for but Betterhomes in Dubai.
Monday was also significant for the start of the world’s biggest trial of a four-day week, with more than 3,300 workers at 70 UK companies joining that pioneering PR firm, Pastis Communications, which thinks a four-day week is the best thing since… er…Love Island.
Our logistics client, who is quietly aiming to sell half of his portfolio and was hoping that no journos picked up the story, is going to be disappointed. One of the sharpest real estate hacks is planning to break the news on Monday morning. It will be a rather nervous wait for me and Soph. While we can only see the benefit of the story – a free ad for the sale – we know the client will be poring over every word, looking for any suggestion that he’s a forced seller, and almost certainly disapproving of the headline.
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