If you can’t beat them… The FT has started a new satirical column called Critical Comms about a PR man, Rutherford Hall. “I much prefer the name ‘Spin Class’,” Soph says.
Talking of spinning, we declined to try and get our wealthiest client into the Sunday Times Rich List. He would have just made it (with a little financial engineering).
He wanted proposals for a punchy column he could write, so I suggested he join the few very wealthy people at the World Economic Forum in Davos who were calling for higher taxes for rich people like him to help tackle the cost-of-living crisis. He laughed.
Like most of our clients, he’s dying to write about his strong ESG credentials and desire to save the planet (both spurious). We advised him against this for now, after the debacle that saw Stuart Kirk, global head of responsible investing at HSBC’s asset management division, give a presentation at an FT summit entitled ‘Why investors need not worry about climate risk’.
Our logistics client confides he quietly aims to sell half his portfolio with all the bad news from Amazon, the latest being that it wants to sublet at least 10m sq ft of surplus US warehouse space. He hopes no journos pick up the story, as he doesn’t want to be seen as a ‘motivated’ seller.
If you can’t beat them… The FT has started a new satirical column called Critical Comms about a PR man, Rutherford Hall. “I much prefer the name ‘Spin Class’,” Soph says.
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