The sun is shining, Springwatch (single, middle-aged woman living in small flat in London’s guilty pleasure) is back and, whisper it quietly, Pastis Communications has won a new client.

Spin class

It’s a bit of a surprise. The market is quiet and the mood indifferent, but new business is like that. You spend a week crafting a beautifully designed proposal for a company you really want to work for and it flops; you spend five minutes cobbling together a short proposal and work out a fee by putting your finger in the air and victory.

We have two or three other proposals and opportunities out there. With a fair wind, we’ll be able to add UKREiiF to our annual conference list. Leeds may not be Cannes or Munich, but we’ve heard good things about this year’s gathering.

Elsewhere, Soph and I are consumed by artificial intelligence. FT editor Roula Khalaf says AI in the newsroom is inevitable, but insists its journalism will still be “written by humans… dedicated to reporting on and analysing the world as it is, accurately and fairly”.

But how many stories from other publications will be written by an AI hack?

Will Property Week’s finance editor ask the bot for 250 words on Landsec’s results, allowing more time to chase a rumour about, say, Blackstone.