Property Week revealed that HMV was poised to open a new flagship experiential store in Birmingham.
Sunrise Records, the Canadian company that bought HMV out of administration in February that year, signed a five-year lease for 40,600 sq ft at the former IKEA order and collection point at Hammerson’s 31 Dale End, at a rent of £100,000 a year.
The HMV concept store, dubbed The Vault, is still open and offers an interactive, experience-led space.
Last month, HMV announced plans to open 10 more shops off the back of The Vault’s success.
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