Property Week revealed that HMV was poised to open a new flagship experiential store in Birmingham.

HMV Vault, Birmingham

Source: Geograph / Philip Halling

Sunrise Records, the Canadian company that bought HMV out of administration in February that year, signed a five-year lease for 40,600 sq ft at the former IKEA order and collection point at Hammerson’s 31 Dale End, at a rent of £100,000 a year.

The HMV concept store, dubbed The Vault, is still open and offers an interactive, experience-led space.

Last month, HMV announced plans to open 10 more shops off the back of The Vault’s success.