Property Week, in association with Brook Intelligence, has produced this comprehensive company report on the UK’s fourth largest food retailer, operating around 475 stores, Morrisons.
In FY13 Morrisons expects to add a further 700,000 sq ft of space primarily in the South and London with plans to add 2 million sq ft of trading space over three years.
The 13 page report - available to download here for free - provides:
- Key financials and future outlook
- Company strategy
- SWOT analysis
- Profiles of key senior management
However, Morrisons has been slow to introduce convenience stores and online grocery shopping which has contributed to its market share falling to around 11.7% (December 2012). In a bid to address this it is understood that Morrisons plans to open between 70-100 convenience stores in 2013 with 50 sites confirmed.
As its convenience estate grows, Morrisons will be investing in infrastructure to support a larger network of convenience stores. In addition, Morrisons has focused on expanding its fresh foods lines in a bid to differentiate itself and focused on growing its online general merchandise lines including kitchenwares, wines, and children’s lines.
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