Yoo and me against the world

Name dropping: through Hitchcox’s associations with Philippe Starck and more recently Jade Jagger, Yoo has gained a reputation for top-quality design, such as at the Jade in New York scheme, which alone generated $2.3m of international coverage

As if hitting Brazil, India and Macau was not enough for Yoo founder John Hitchcox, he is this month launching the company’s first all-rental project in New York and looking to raise £50m for a new fund.

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