All Spin Class articles

  • Spin class
    Professional

    Spin class: mini-budget

    2022-09-29T00:00:00Z

    The “oh shit” moment came when a client told me the cost of real estate debt had soared to 7.5% and was rising rapidly.

  • Spin class
    News

    Spin class: quiet quitting

    2022-09-15T00:00:00Z

    At last, we’ve picked up a new client. Well, his business is new – life sciences – but he’s not, as we worked for him when his previous company, a flexible workspace provider, went bust during one of the Covid WFH lockdowns. His business model is simple: chase trends, jump ...

  • Spin class
    Professional

    Spin class: August

    2022-09-01T00:00:00Z

    August is the nerviest month. Granted, it’s nice to be lazy and go on holiday, but doing no work for clients, having meetings cancelled and receiving out-of-office replies to emails does not bode well when you’re sending your monthly retainer invoices to them during a downturn. 

  • Spin class
    Online

    Spin class: Solar farms

    2022-08-04T00:00:00Z

    You can always rely on politicians to jolt you out of your reverie. 

  • Spin class
    News

    Spin class: heatwave

    2022-07-20T23:00:00Z

    What a slow week it has been. The stifling heat on Monday and Tuesday meant Soph and I barely moved. We both have fans but they seemed to make little difference. And the emails slowed down, too. The summer lull has started very early.

  • Spin class
    News

    Spin class: myrkl's all-round

    2022-07-07T00:00:00Z

    “Have you read about the myrkl,” I ask Soph. “Isn’t that a wig for your pubes?” she replies. “No, you’re thinking of a merkin,” I say. “A myrkl is a new hangover prevention pill. You take two tablets before you go out on the razzle; they’re only £1 each.“ “Wow,” ...

  • Spin class
    Online

    Spin class: Glastonbury

    2022-06-22T11:06:00Z

    Soph has gone off to Glastonbury this week, leaving me to deal with the announcement about our jubilant logistics client selling half his portfolio.

  • Spin class
    News

    Spin class: I wonder sometimes if I’m cut out for the world of real estate PR

    2022-06-08T23:00:00Z

    On Monday night, when I should have been following the result of the VONC and the subsequent cut-and-paste, “it’s time to move on” interviews with Boris backers, I was watching Love Island.

  • Spin class
    News

    Spin class: If you can't beat them...

    2022-05-26T00:00:00Z

    If you can’t beat them… The FT has started a new satirical column called Critical Comms about a PR man, Rutherford Hall. “I much prefer the name ‘Spin Class’,” Soph says.

  • Spin class
    News

    Spin class: the hotlist

    2022-05-12T00:00:00Z

    Soph rings me to say Pastis Communications has not made it into PR Week‘s top 150 list. Hahaha.

  • Spin class
    News

    Spin class: WTAF

    2022-04-28T00:00:00Z

    Soph and I had a WTAF moment this week. At the launch of our workspace provider client’s second building, a guy told us he couldn’t see a problem with the Mail on Sunday’s story about Angela Rayner trying to distract the PM by crossing and uncrossing her legs.

  • Spin class
    News

    Spin class: relations, stories and magic

    2022-04-13T00:00:00Z

    Soph and I are not particularly old but we do feel very old school when it comes to PR. 

  • Spin class
    News

    Spin class: OK...for now

    2022-04-01T00:00:00Z

    To lunch with an old real estate analyst buddy. It’s been a while since Soph and I looked after a listed propco – and tbh there’s a fair amount of admin and low-grade work that doesn’t suit a company as small as ours – but it’s good to hear about ...

  • Spin class
    News

    Spin class: Adieu until next year

    2022-03-17T00:00:00Z

    Our four-day escape from reality is now over. Mipim is finished, boohoo. It was fun while it lasted.

  • Spin class
    News

    Spin class: onwards to Mipim

    2022-03-03T00:00:00Z

    It was decidedly surreal to send out a press release about a small letting in Luton on the day war broke out in Ukraine. What was even more surreal was having to explain to the uncomprehending client why it had got no media coverage.

  • Spin class
    News

    Spin class: Going up

    2022-02-17T00:00:00Z

    Petrol prices are going up, airline ticket prices are going up and the price of Marmite is going up, but our PR fees remain stubbornly unaffected by inflation.

  • Spin class
    News

    Spin class: first Wordle problems

    2022-02-03T00:00:00Z

    “Mine’s ‘raise’,” Soph says to me one morning. “OK, that’s better than ‘adieu’, I guess, which I just got from googling ‘best first word in Wordle’,” I reply.

  • Spin class
    News

    Spin class: four day week

    2022-01-20T00:00:00Z

    I’m not sure what surprises our clients more – the fact that neither Soph nor I have (knowingly) had Covid or that six months ago we introduced a four-day working week.

  • Spin class
    News

    Spin class: The Good, The Bad...

    2022-01-06T00:00:00Z

    For Pastis Communications, 2022 has started like a Spaghetti Western – sadly, not A Fistful of Dollars, but The Good, The Bad and The Ugly.

  • Spin class
    News

    Spin class: season's greetings

    2021-12-09T00:00:00Z

    Friday 18 December 2020: Christmas Party. The Pastis Communications Christmas Party. Two people crammed in Soph’s living room for a cheese (Tesco Express brie) and wine (bottle of plonk) bonanza, but no video evidence to implicate us. Phew.