All Spin Class articles

  • Spin class
    News

    Spin class: It’s August

    2020-08-06T08:42:00Z

    It’s August and the non-stop workdays of cycling through emails, Zoom calls, press releases, LinkedIn posts and new business presentations are on pause. 

  • Spin class
    News

    Spin class: On the lookout for a new base

    2020-07-24T00:00:00Z

    Work has never been busier and it’s been quite tricky for Sophie and me to control from our homes. We gave up the lease on our old office, so we need a new one.

  • Spin class
    News

    Spin class: The weirdness continues

    2020-07-08T12:00:00Z

    Lockdown may be over but the weirdness continues….

  • Spin class
    News

    Spin class: Things are hotting up

    2020-06-26T00:00:00Z

    “TBH, Sophie, unless you were my boyfriend, family or possibly best mate, being within 1m of me in normal times would have been unacceptable,” I say on our daily Teams call.

  • Spin class
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    Spin class: Great time to start a start-up

    2020-06-12T00:00:00Z

    Thanks to our new client Divoc, a start-up flex space company using the strapline ‘turning office space on its head’, Sophie and I are living a PR’s dream – launching an office start-up just when everyone’s suddenly talking about the future of offices.

  • Spin class
    News

    Spin class: long live the office

    2020-05-29T00:00:00Z

    Following our appointment by Divoc, a start-up flex-space company using the strapline ‘turning office space on its head’, I’m now an expert on office space.

  • Spin class
    News

    Spin class: On alert

    2020-05-15T00:00:00Z

    “It comes from the Italian all’erta meaning ‘to the watchtower!’ A call to be on the lookout for the enemy,” Sophie informs me during our morning Teams catch-up after I ask WTF ‘alert’ means.

  • Spin class
    News

    Spin class: It's good to talk

    2020-04-30T00:00:00Z

    Incredibly, Sophie and I have managed to cling on to Pastis PR’s few clients and not one of them has yet had to ask for a fee holiday or reduction. 

  • Spin class
    News

    Spin class: Lockdown romance?

    2020-04-16T00:00:00Z

    Zoom, BlueJeans, FaceTime with mum and dad; for four weeks that’s been my only contact with the outside world. Until my surreal, lonely world was interrupted by a former (male) colleague emailing to say he’s alone, healthy and would I like to “self-isolate” with him?

  • Spin class
    News

    Spin class: Hard times

    2020-04-02T00:00:00Z

    The hardest thing this week hasn’t been persuading my elderly parents not to go to Waitrose, saying no to that third glass of wine or staring enviously through the windows behind clients’ faces on Zoom at beautifully manicured lawns and acres of rolling countryside. 

  • Spin class
    News

    Spin class: Working from home

    2020-03-19T00:00:00Z

    On Monday, it had just gone 10 when Sophie and I received a call from a client wanting to put their contract on hold.

  • Spin class
    News

    Spin class: Cannes in June

    2020-03-05T00:00:00Z

    Cannes in June. Sunshine. Two music stages on the beach going until 2am. Femi Kuti, the Afrobeat legend. Business people in jeans and T-shirts.

  • Spin class
    News

    Spin Class: hunting ground

    2020-02-21T00:00:00Z

    I’m off to Cannes. I couldn’t resist.

  • Spin class
    News

    Spin class: RED (Run Every Day)

    2020-02-05T16:56:00Z

    Oh joy! RED (Run Every Day) January is over – I sort of ran/jogged/walked fastish every day – and, best of all, I submitted all entries in time for the Property Awards deadline – just.

  • Spin class
    News

    Spin class: Sunshine Sachs

    2020-01-22T12:09:00Z

    Goldman Sachs, Sunshine Sachs (Harry and Meghan’s PR firm)… what is it about Sachs that sells? “We must inject a bit of Sachs into Pastis Communications,” Sophie says, as I slump in the chair after my first outdoor lunchtime run (well, jog) for RED (Run Every Day) January.

  • Spin class
    News

    Spin class: January get-fitters

    2020-01-08T14:26:00Z

    If you can’t beat ‘em, join ‘em. After years of deriding the January get-fitters, I’ve finally become one.

  • Spin class
    News

    Spin class: sex, politics and religion

    2019-12-12T17:16:00Z

    “Oh, thank goodness it’s over,” Sophie exclaimed this morning. They say you should never talk about sex, religion or politics at work. We’d avoided the first two, but politics was impossible to avoid with clients in the election run-up.

  • Spin class
    News

    Spin Class: PR disaster

    2019-11-27T15:20:00Z

    Ping! It’s an email from a good friend who is a journalist at a national paper. Following the biggest PR disaster in history (Prince Andrew’s interview with Emily Maitlis) and the resignation of the prince’s PR man, who advised against the interview, my friend wants input for an article on ...

  • Spin class
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    Spin Class: social impact

    2019-11-15T00:00:00Z

    “In turbulent times, become a quaker,” the advertising hoarding says.

  • Spin class
    News

    Spin Class: Halloween party

    2019-11-01T00:00:00Z

    “But it’s the pelvic thrust/That really drives you insane/Let’s do the time warp again,” I sing to my colleagues after snapping up 10 tickets for tonight’s Rocky Horror Picture Show movie night and Halloween party.