All Spin Class articles

  • Spin class
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    Spin class: Munich

    2021-10-15T00:00:00Z

    When in Rome is something we forgot this week at Expo Real.

  • Spin class
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    Spin class: next stop, Munich

    2021-09-30T00:00:00Z

    Soph and I are off to Expo Real. We’ve booked the flights (£680 return for two on Lufthansa), two hotel rooms for the same amount, €910 to get into the conference and £68 for a day-two at-home Covid test. 

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    Spin class: no zeit like zeitgeist

    2021-09-16T00:00:00Z

    Soph and I made the right decision to miss this year’s ‘Massive International Piss-up in March’ in Cannes, as it wasn’t massive, hardly international, took place in September and, as for piss-up, only if that comprises four people having an early evening drink in Caffé Roma.

  • Spin class
    News

    Spin class: missing MIPIM

    2021-09-02T10:53:00Z

    Next week, Soph and I will be in London, not Cannes. 

  • Spin class
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    Spin class: corporate BS

    2021-08-20T00:00:00Z

    Talking to a client this week, I was reminded of Lucy Kellaway, the former FT columnist and expert on corporate bullshit, who remarked that “the first rule of guff is complicate then obfuscate”.

  • Spin class
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    Spin class: justification

    2021-07-30T00:00:00Z

    An air of lethargy hangs over Pastis Communications. Soph and I blame it on the heatwave, the floods, the Olympics, the pingdemic, our new (mostly) vegan diets.

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    Spin class: Lesson learnt

    2021-07-16T00:00:00Z

    After our promised week of going vegan (inspired by our client’s opening of The Good Life Café), Soph has decided to carry on but I have given into the temptation of scrambled eggs on toast. 

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    Spin class: A vegan revolution

    2021-07-02T00:00:00Z

    To Surbiton for the opening of The Good Life Café, our client’s debut vegan restaurant. Accompanied by a journalist. 

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    Spin class: Covid restrictions

    2021-06-16T12:36:00Z

    Exactly a week before Covid restrictions were not lifted, Pastis Communications began doing its bit to save the planet.

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    Spin class: Bank Hol heatwave

    2021-06-04T00:00:00Z

    “A three-day weekend is the best,” I say to Soph after the Bank Hol heatwave.

  • Spin class
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    Spin class: Cornwall

    2021-05-19T11:33:00Z

    I return from a very wet week’s holiday in Cornwall to a ridiculous pipeline of online meetings and press releases to send out.

  • Spin class
    News

    Spin class: a burden or abrdn?

    2021-05-07T00:00:00Z

    “Sph and I, Hnrtt, would like to announce we have rebranded as Psts” is what we posted on our website’s home page last week.

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    Spin class: “Unforgivable, tone-deaf land grab”

    2021-04-23T00:00:00Z

    “Unforgivable, tone-deaf land grab,” screamed the headline in the PR industry rag. I’m wondering which of my ex-clients this could refer to, but when I click on the story I see it’s all about billionaire football owners. Yawn.

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    Spin class: shaken not stirred

    2021-04-09T00:00:00Z

    Hair appointment. Check. PT session. Check. Another middle-aged property man with nice home and wife telling us he’s bored with being at home. Check.

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    Spin class: bored

    2021-03-26T00:00:00Z

    Soph and I have made a pact not to join the real estate herd and describe our Lockdown 3 state of mind as “bored”. We’ve vowed not to answer the greeting “How are you?” with “Not too bad”.

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    Spin class: is this a joke?

    2021-03-12T00:00:00Z

    I used to go out with a journalist and he told me that if you’re writing for a newspaper you have to be careful about trying to be funny or provocative. 

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    Spin class: Nagev? no way

    2021-02-25T00:00:00Z

    The day after the FT reports that Blackstone-backed Swedish vegan milk-maker Oatly is eyeing a valuation up to $10bn in a US listing, I get a call from a former client whose serviced office operation, Divoc (Covid backwards), collapsed just months after it started.

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    Spin class: Life's a pitch

    2021-02-11T00:00:00Z

    Sophie and I have just had another lockdown Zoom session with the comms trainer we booked to teach us how to improve our online pitches and presentations (although I’m starting to think she’s pulling a fast one packaging it as a 10-part series).

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    Spin class: Zoom call

    2021-01-28T13:58:00Z

    Soph and I kicked off the day on a Zoom call with a comms trainer on how to improve our online pitches. Basically, it’s down to how you look, not what you say. A blue shirt, laptop/monitor at eye level an arm’s length away and your real home decor as ...

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    Spin class: New year. Same old.

    2021-01-15T00:00:00Z

    The David Bowie music celebration aside, the new year has not been a happy one for this co-founder of impoverished Pastis Communications.