All Spin Class articles
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NewsSpin class: Lockdown frustrations
“You’re on mute,” Sophie says with glee on our morning Teams call. Which is just as well, as I’m effing and blinding to her about that small propco we’d pitched to picking a rival PR company instead.
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News
Spin class: Lockdown II
Lockdown II, the sequel, has begun. PR industry body the PRCA is calling for more government support, or Christmas will be “a bleak time” for agencies. Sophie and I agree Rishi Sunak is lying awake at night thinking about how to support Pastis Communications. The rent ...
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News
Spin class: journalists
Journalists love Twitter and they love to diss PRs, by tweeting about desperate attempts by a PR to get a story published.
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News
Spin class: WFH...again
Just a fortnight after taking a suite in our client Divoc’s flex office building and Sophie and I have got to go back to WFH. Our client has “generously” given us a rent holiday but on the quid pro quo that we don’t charge him PR fees.
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News
Spin class: back to the office
This morning, Sophie and I finally made our return to the office – a tiny suite in our client Divoc’s new flex office building in Camden.
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News
Spin class: Good luck comes to an end
Well, that’s our run of post-lockdown luck over then. Up till last Friday, Sophie and I had not lost a single client or had any of them ask for a fee holiday. Then our biggest client went and sacked us.
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News
Spin class: It’s August
It’s August and the non-stop workdays of cycling through emails, Zoom calls, press releases, LinkedIn posts and new business presentations are on pause.
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News
Spin class: On the lookout for a new base
Work has never been busier and it’s been quite tricky for Sophie and me to control from our homes. We gave up the lease on our old office, so we need a new one.
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News
Spin class: Things are hotting up
“TBH, Sophie, unless you were my boyfriend, family or possibly best mate, being within 1m of me in normal times would have been unacceptable,” I say on our daily Teams call.
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News
Spin class: Great time to start a start-up
Thanks to our new client Divoc, a start-up flex space company using the strapline ‘turning office space on its head’, Sophie and I are living a PR’s dream – launching an office start-up just when everyone’s suddenly talking about the future of offices.
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News
Spin class: long live the office
Following our appointment by Divoc, a start-up flex-space company using the strapline ‘turning office space on its head’, I’m now an expert on office space.
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News
Spin class: On alert
“It comes from the Italian all’erta meaning ‘to the watchtower!’ A call to be on the lookout for the enemy,” Sophie informs me during our morning Teams catch-up after I ask WTF ‘alert’ means.
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News
Spin class: It's good to talk
Incredibly, Sophie and I have managed to cling on to Pastis PR’s few clients and not one of them has yet had to ask for a fee holiday or reduction.
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News
Spin class: Lockdown romance?
Zoom, BlueJeans, FaceTime with mum and dad; for four weeks that’s been my only contact with the outside world. Until my surreal, lonely world was interrupted by a former (male) colleague emailing to say he’s alone, healthy and would I like to “self-isolate” with him?
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News
Spin class: Hard times
The hardest thing this week hasn’t been persuading my elderly parents not to go to Waitrose, saying no to that third glass of wine or staring enviously through the windows behind clients’ faces on Zoom at beautifully manicured lawns and acres of rolling countryside.
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News
Spin class: Working from home
On Monday, it had just gone 10 when Sophie and I received a call from a client wanting to put their contract on hold.
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News
Spin class: Cannes in June
Cannes in June. Sunshine. Two music stages on the beach going until 2am. Femi Kuti, the Afrobeat legend. Business people in jeans and T-shirts.
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News
Spin class: RED (Run Every Day)
Oh joy! RED (Run Every Day) January is over – I sort of ran/jogged/walked fastish every day – and, best of all, I submitted all entries in time for the Property Awards deadline – just.
