All Spin Class articles

  • Spin class
    News

    Spin class: Lockdown frustrations

    2020-11-20T00:00:00Z

    “You’re on mute,” Sophie says with glee on our morning Teams call. Which is just as well, as I’m effing and blinding to her about that small propco we’d pitched to picking a rival PR company instead. 

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    Spin class: Lockdown II

    2020-11-05T00:00:00Z

    Lockdown II, the sequel, has begun. PR industry body the PRCA is calling for more government support, or Christmas will be “a bleak time” for agencies. Sophie and I agree Rishi Sunak is lying awake at night thinking about how to support Pastis Communications. The rent ...

  • Spin class
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    Spin class: journalists

    2020-10-21T14:56:00Z

    Journalists love Twitter and they love to diss PRs, by tweeting about desperate attempts by a PR to get a story published.

  • Spin class
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    Spin class: WFH...again

    2020-09-24T00:00:00Z

    Just a fortnight after taking a suite in our client Divoc’s flex office building and Sophie and I have got to go back to WFH. Our client has “generously” given us a rent holiday but on the quid pro quo that we don’t charge him PR fees.

  • Spin class
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    Spin class: back to the office

    2020-09-09T11:14:00Z

    This morning, Sophie and I finally made our return to the office – a tiny suite in our client Divoc’s new flex office building in Camden.

  • Spin class
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    Spin class: Good luck comes to an end

    2020-08-28T00:00:00Z

    Well, that’s our run of post-lockdown luck over then. Up till last Friday, Sophie and I had not lost a single client or had any of them ask for a fee holiday. Then our biggest client went and sacked us.

  • Spin class
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    Spin class: It’s August

    2020-08-06T08:42:00Z

    It’s August and the non-stop workdays of cycling through emails, Zoom calls, press releases, LinkedIn posts and new business presentations are on pause. 

  • Spin class
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    Spin class: On the lookout for a new base

    2020-07-24T00:00:00Z

    Work has never been busier and it’s been quite tricky for Sophie and me to control from our homes. We gave up the lease on our old office, so we need a new one.

  • Spin class
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    Spin class: The weirdness continues

    2020-07-08T12:00:00Z

    Lockdown may be over but the weirdness continues….

  • Spin class
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    Spin class: Things are hotting up

    2020-06-26T00:00:00Z

    “TBH, Sophie, unless you were my boyfriend, family or possibly best mate, being within 1m of me in normal times would have been unacceptable,” I say on our daily Teams call.

  • Spin class
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    Spin class: Great time to start a start-up

    2020-06-12T00:00:00Z

    Thanks to our new client Divoc, a start-up flex space company using the strapline ‘turning office space on its head’, Sophie and I are living a PR’s dream – launching an office start-up just when everyone’s suddenly talking about the future of offices.

  • Spin class
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    Spin class: long live the office

    2020-05-29T00:00:00Z

    Following our appointment by Divoc, a start-up flex-space company using the strapline ‘turning office space on its head’, I’m now an expert on office space.

  • Spin class
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    Spin class: On alert

    2020-05-15T00:00:00Z

    “It comes from the Italian all’erta meaning ‘to the watchtower!’ A call to be on the lookout for the enemy,” Sophie informs me during our morning Teams catch-up after I ask WTF ‘alert’ means.

  • Spin class
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    Spin class: It's good to talk

    2020-04-30T00:00:00Z

    Incredibly, Sophie and I have managed to cling on to Pastis PR’s few clients and not one of them has yet had to ask for a fee holiday or reduction. 

  • Spin class
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    Spin class: Lockdown romance?

    2020-04-16T00:00:00Z

    Zoom, BlueJeans, FaceTime with mum and dad; for four weeks that’s been my only contact with the outside world. Until my surreal, lonely world was interrupted by a former (male) colleague emailing to say he’s alone, healthy and would I like to “self-isolate” with him?

  • Spin class
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    Spin class: Hard times

    2020-04-02T00:00:00Z

    The hardest thing this week hasn’t been persuading my elderly parents not to go to Waitrose, saying no to that third glass of wine or staring enviously through the windows behind clients’ faces on Zoom at beautifully manicured lawns and acres of rolling countryside. 

  • Spin class
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    Spin class: Working from home

    2020-03-19T00:00:00Z

    On Monday, it had just gone 10 when Sophie and I received a call from a client wanting to put their contract on hold.

  • Spin class
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    Spin class: Cannes in June

    2020-03-05T00:00:00Z

    Cannes in June. Sunshine. Two music stages on the beach going until 2am. Femi Kuti, the Afrobeat legend. Business people in jeans and T-shirts.

  • Spin class
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    Spin Class: hunting ground

    2020-02-21T00:00:00Z

    I’m off to Cannes. I couldn’t resist.

  • Spin class
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    Spin class: RED (Run Every Day)

    2020-02-05T16:56:00Z

    Oh joy! RED (Run Every Day) January is over – I sort of ran/jogged/walked fastish every day – and, best of all, I submitted all entries in time for the Property Awards deadline – just.