All Spin Class articles

  • Spin class
    News

    Spin class: nice in Nice

    2023-01-26T00:00:00Z

    The trade magazine Tunnels and Tunnelling was always known by hacks as Bores and Boring. This sobriquet sums up nicely the current state of the real estate PR world.

  • Spin class
    News

    Spin Class: New Year

    2023-01-12T00:00:00Z

    New year, same sh*t. 

  • Spin class
    News

    Spin class: Annulus Horribilus

    2022-12-08T00:00:00Z

    Now is the winter of our PR discontent. It’s cold, everyone’s on strike and there’s bugger all client news for us to announce. 

  • Spin class
    News

    Spin class: in the name of good PR

    2022-11-24T00:00:00Z

    Soph and I like to think we give PR a decent (LOL) name. We don’t lie to journalists; we don’t bully them; and, if they’ve stacked up a story early, we confirm it (off the record, of course).

  • Spin class
    News

    Spin class: CEOs

    2022-11-10T00:00:00Z

    Excessive remuneration, high carbon emissions, tax avoidance… Our real estate CEOs are not held in the highest regard in the outside world, and we PRs tend to be very cautious about letting them loose with the press in case they slip up.

  • Spin class
    News

    Spin class: portfolio sale

    2022-10-27T00:00:00Z

    Bafflingly, Soph and I are living in a parallel world. While the UK has slumped into financial chaos and turned into a laughing stock, our little business has been doing rather well, mostly.

  • Spin class
    News

    Spin class: mini-budget

    2022-10-13T00:00:00Z

    The sun shone and 40,000 of us packed Munich’s trade halls, but the mood at Expo Real was decidedly gloomy. As if the prolonged war in Ukraine was not enough, the Brits were reeling from the chaos caused by Kwasi Kwarteng’s mini-Budget. 

  • Spin class
    Professional

    Spin class: mini-budget

    2022-09-29T00:00:00Z

    The “oh shit” moment came when a client told me the cost of real estate debt had soared to 7.5% and was rising rapidly.

  • Spin class
    News

    Spin class: quiet quitting

    2022-09-15T00:00:00Z

    At last, we’ve picked up a new client. Well, his business is new – life sciences – but he’s not, as we worked for him when his previous company, a flexible workspace provider, went bust during one of the Covid WFH lockdowns. His business model is simple: chase trends, jump ...

  • Spin class
    Professional

    Spin class: August

    2022-09-01T00:00:00Z

    August is the nerviest month. Granted, it’s nice to be lazy and go on holiday, but doing no work for clients, having meetings cancelled and receiving out-of-office replies to emails does not bode well when you’re sending your monthly retainer invoices to them during a downturn. 

  • Spin class
    Online

    Spin class: Solar farms

    2022-08-04T00:00:00Z

    You can always rely on politicians to jolt you out of your reverie. 

  • Spin class
    News

    Spin class: heatwave

    2022-07-20T23:00:00Z

    What a slow week it has been. The stifling heat on Monday and Tuesday meant Soph and I barely moved. We both have fans but they seemed to make little difference. And the emails slowed down, too. The summer lull has started very early.

  • Spin class
    News

    Spin class: myrkl's all-round

    2022-07-07T00:00:00Z

    “Have you read about the myrkl,” I ask Soph. “Isn’t that a wig for your pubes?” she replies. “No, you’re thinking of a merkin,” I say. “A myrkl is a new hangover prevention pill. You take two tablets before you go out on the razzle; they’re only £1 each.“ “Wow,” ...

  • Spin class
    Online

    Spin class: Glastonbury

    2022-06-22T11:06:00Z

    Soph has gone off to Glastonbury this week, leaving me to deal with the announcement about our jubilant logistics client selling half his portfolio.

  • Spin class
    News

    Spin class: I wonder sometimes if I’m cut out for the world of real estate PR

    2022-06-08T23:00:00Z

    On Monday night, when I should have been following the result of the VONC and the subsequent cut-and-paste, “it’s time to move on” interviews with Boris backers, I was watching Love Island.

  • Spin class
    News

    Spin class: If you can't beat them...

    2022-05-26T00:00:00Z

    If you can’t beat them… The FT has started a new satirical column called Critical Comms about a PR man, Rutherford Hall. “I much prefer the name ‘Spin Class’,” Soph says.

  • Spin class
    News

    Spin class: the hotlist

    2022-05-12T00:00:00Z

    Soph rings me to say Pastis Communications has not made it into PR Week‘s top 150 list. Hahaha.

  • Spin class
    News

    Spin class: WTAF

    2022-04-28T00:00:00Z

    Soph and I had a WTAF moment this week. At the launch of our workspace provider client’s second building, a guy told us he couldn’t see a problem with the Mail on Sunday’s story about Angela Rayner trying to distract the PM by crossing and uncrossing her legs.

  • Spin class
    News

    Spin class: relations, stories and magic

    2022-04-13T00:00:00Z

    Soph and I are not particularly old but we do feel very old school when it comes to PR. 

  • Spin class
    News

    Spin class: OK...for now

    2022-04-01T00:00:00Z

    To lunch with an old real estate analyst buddy. It’s been a while since Soph and I looked after a listed propco – and tbh there’s a fair amount of admin and low-grade work that doesn’t suit a company as small as ours – but it’s good to hear about ...