All Spin Class articles
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NewsSpin class: It’s August
It’s August and the non-stop workdays of cycling through emails, Zoom calls, press releases, LinkedIn posts and new business presentations are on pause.
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News
Spin class: On the lookout for a new base
Work has never been busier and it’s been quite tricky for Sophie and me to control from our homes. We gave up the lease on our old office, so we need a new one.
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Spin class: Things are hotting up
“TBH, Sophie, unless you were my boyfriend, family or possibly best mate, being within 1m of me in normal times would have been unacceptable,” I say on our daily Teams call.
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Spin class: Great time to start a start-up
Thanks to our new client Divoc, a start-up flex space company using the strapline ‘turning office space on its head’, Sophie and I are living a PR’s dream – launching an office start-up just when everyone’s suddenly talking about the future of offices.
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News
Spin class: long live the office
Following our appointment by Divoc, a start-up flex-space company using the strapline ‘turning office space on its head’, I’m now an expert on office space.
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Spin class: On alert
“It comes from the Italian all’erta meaning ‘to the watchtower!’ A call to be on the lookout for the enemy,” Sophie informs me during our morning Teams catch-up after I ask WTF ‘alert’ means.
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Spin class: It's good to talk
Incredibly, Sophie and I have managed to cling on to Pastis PR’s few clients and not one of them has yet had to ask for a fee holiday or reduction.
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Spin class: Lockdown romance?
Zoom, BlueJeans, FaceTime with mum and dad; for four weeks that’s been my only contact with the outside world. Until my surreal, lonely world was interrupted by a former (male) colleague emailing to say he’s alone, healthy and would I like to “self-isolate” with him?
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Spin class: Hard times
The hardest thing this week hasn’t been persuading my elderly parents not to go to Waitrose, saying no to that third glass of wine or staring enviously through the windows behind clients’ faces on Zoom at beautifully manicured lawns and acres of rolling countryside.
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Spin class: Working from home
On Monday, it had just gone 10 when Sophie and I received a call from a client wanting to put their contract on hold.
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News
Spin class: Cannes in June
Cannes in June. Sunshine. Two music stages on the beach going until 2am. Femi Kuti, the Afrobeat legend. Business people in jeans and T-shirts.
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Spin class: RED (Run Every Day)
Oh joy! RED (Run Every Day) January is over – I sort of ran/jogged/walked fastish every day – and, best of all, I submitted all entries in time for the Property Awards deadline – just.
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Spin class: Sunshine Sachs
Goldman Sachs, Sunshine Sachs (Harry and Meghan’s PR firm)… what is it about Sachs that sells? “We must inject a bit of Sachs into Pastis Communications,” Sophie says, as I slump in the chair after my first outdoor lunchtime run (well, jog) for RED (Run Every Day) January.
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Spin class: January get-fitters
If you can’t beat ‘em, join ‘em. After years of deriding the January get-fitters, I’ve finally become one.
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News
Spin class: sex, politics and religion
“Oh, thank goodness it’s over,” Sophie exclaimed this morning. They say you should never talk about sex, religion or politics at work. We’d avoided the first two, but politics was impossible to avoid with clients in the election run-up.
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Spin Class: PR disaster
Ping! It’s an email from a good friend who is a journalist at a national paper. Following the biggest PR disaster in history (Prince Andrew’s interview with Emily Maitlis) and the resignation of the prince’s PR man, who advised against the interview, my friend wants input for an article on ...
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Spin Class: social impact
“In turbulent times, become a quaker,” the advertising hoarding says.
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Spin Class: Halloween party
“But it’s the pelvic thrust/That really drives you insane/Let’s do the time warp again,” I sing to my colleagues after snapping up 10 tickets for tonight’s Rocky Horror Picture Show movie night and Halloween party.
