All Spin Class articles

  • Spin class
    News

    Spin class: January get-fitters

    2020-01-08T14:26:00Z

    If you can’t beat ‘em, join ‘em. After years of deriding the January get-fitters, I’ve finally become one.

  • Spin class
    News

    Spin class: sex, politics and religion

    2019-12-12T17:16:00Z

    “Oh, thank goodness it’s over,” Sophie exclaimed this morning. They say you should never talk about sex, religion or politics at work. We’d avoided the first two, but politics was impossible to avoid with clients in the election run-up.

  • Spin class
    News

    Spin Class: PR disaster

    2019-11-27T15:20:00Z

    Ping! It’s an email from a good friend who is a journalist at a national paper. Following the biggest PR disaster in history (Prince Andrew’s interview with Emily Maitlis) and the resignation of the prince’s PR man, who advised against the interview, my friend wants input for an article on ...

  • Spin class
    News

    Spin Class: social impact

    2019-11-15T00:00:00Z

    “In turbulent times, become a quaker,” the advertising hoarding says.

  • Spin class
    News

    Spin Class: Halloween party

    2019-11-01T00:00:00Z

    “But it’s the pelvic thrust/That really drives you insane/Let’s do the time warp again,” I sing to my colleagues after snapping up 10 tickets for tonight’s Rocky Horror Picture Show movie night and Halloween party.

  • Spin class
    News

    Spin Class: extinction rebellion

    2019-10-16T15:23:00Z

    “What do you think of XR, Hen?” Sophie asks rather earnestly. “Oh, I like it,” I reply, looking down at my new iPhone. “I like the bigger screen, the face ID….”

  • Spin class
    News

    Spin Class: Oktoberfest

    2019-10-03T15:44:00Z

    To quote Alan Partridge: “Jurassic Park!” I’ve just received an email from a property guy I’ve known for quite a while, a potential client, inviting me to Expo Real in Munich next week.

  • Spin class
    News

    Spin Class: press trip

    2019-09-19T23:00:00Z

    “Hen, are you ready to organise a press trip?” Sophie says to me. 

  • Spin class
    News

    Spin Class: August apathy

    2019-08-22T23:00:00Z

    August is the cruellest month. 

  • Spin class
    News

    Spin Class: on a high

    2019-07-31T13:38:00Z

    And then there were four. Pastis Communications has doubled in size.

  • Spin class
    News

    Spin Class: HoF

    2019-07-18T15:40:00Z

    “Hen, it’s your House of Fraser friend on the line,” Sophie calls out to me, as I walk in the door after a fairly boozy lunch with two of my former colleagues. 

  • Spin class
    News

    Spin Class: third client

    2019-06-06T16:44:00Z

    Sophie and I were experiencing a Dickensian ‘best of times, worst of times’ existence, albeit we seemed to be displaying more foolishness than wisdom.

  • Spin class
    News

    Spin Class: client list

    2019-05-09T15:57:00Z

    With two clients to its name, Pastis Communications cannot be accused of doing a Purplebricks and expanding too quickly.

  • Spin class
    News

    Spin Class: pacing ourselves

    2019-04-25T16:11:00Z

    As is the custom with kick-off meetings, our initial meeting with our first (and only) client generated a raft of work.

  • Spin class
    News

    Spin Class: Monsieur Ricard

    2019-04-11T15:51:00Z

    It seems apt to Sophie and me to hear from our first client for Pastis Communications – Monsieur Ricard – while gawping at a giant tit at Liverpool Street. 

  • Spin class
    News

    Spin Class: Pastis Communications

    2019-03-28T13:11:00Z

    Big news: Sophie and I are sitting in a wine bar having just resigned from our large, inflexible, uninspiring PR firm to strike out on our own.

  • Spin class
    News

    Spin Class: Mipim meet-up

    2019-03-14T16:13:00Z

    “See you at Pastis, midi,” reads the text from my colleague Sophie. 

  • Spin class
    News

    Spin Class: warts and all

    2019-02-28T12:52:00Z

    “Tonight on the W Channel,” my colleague Hugo says to me, heading out of the door. 

  • Spin class
    News

    Spin Class: Brexit Valentine

    2019-02-15T00:00:00Z

    Can I blame Brexit for my dismal Valentine’s Day haul this year? 

  • Spin class
    News

    Spin class: February calling

    2019-01-31T17:38:00Z

    Woohoo, I’ve made it through Blue Monday and January.