All Spin Class articles

  • Spin class
    News

    Spin class: Hard times

    2020-04-02T00:00:00Z

    The hardest thing this week hasn’t been persuading my elderly parents not to go to Waitrose, saying no to that third glass of wine or staring enviously through the windows behind clients’ faces on Zoom at beautifully manicured lawns and acres of rolling countryside. 

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    Spin class: Working from home

    2020-03-19T00:00:00Z

    On Monday, it had just gone 10 when Sophie and I received a call from a client wanting to put their contract on hold.

  • Spin class
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    Spin class: Cannes in June

    2020-03-05T00:00:00Z

    Cannes in June. Sunshine. Two music stages on the beach going until 2am. Femi Kuti, the Afrobeat legend. Business people in jeans and T-shirts.

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    Spin Class: hunting ground

    2020-02-21T00:00:00Z

    I’m off to Cannes. I couldn’t resist.

  • Spin class
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    Spin class: RED (Run Every Day)

    2020-02-05T16:56:00Z

    Oh joy! RED (Run Every Day) January is over – I sort of ran/jogged/walked fastish every day – and, best of all, I submitted all entries in time for the Property Awards deadline – just.

  • Spin class
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    Spin class: Sunshine Sachs

    2020-01-22T12:09:00Z

    Goldman Sachs, Sunshine Sachs (Harry and Meghan’s PR firm)… what is it about Sachs that sells? “We must inject a bit of Sachs into Pastis Communications,” Sophie says, as I slump in the chair after my first outdoor lunchtime run (well, jog) for RED (Run Every Day) January.

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    Spin class: January get-fitters

    2020-01-08T14:26:00Z

    If you can’t beat ‘em, join ‘em. After years of deriding the January get-fitters, I’ve finally become one.

  • Spin class
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    Spin class: sex, politics and religion

    2019-12-12T17:16:00Z

    “Oh, thank goodness it’s over,” Sophie exclaimed this morning. They say you should never talk about sex, religion or politics at work. We’d avoided the first two, but politics was impossible to avoid with clients in the election run-up.

  • Spin class
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    Spin Class: PR disaster

    2019-11-27T15:20:00Z

    Ping! It’s an email from a good friend who is a journalist at a national paper. Following the biggest PR disaster in history (Prince Andrew’s interview with Emily Maitlis) and the resignation of the prince’s PR man, who advised against the interview, my friend wants input for an article on ...

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    Spin Class: social impact

    2019-11-15T00:00:00Z

    “In turbulent times, become a quaker,” the advertising hoarding says.

  • Spin class
    News

    Spin Class: Halloween party

    2019-11-01T00:00:00Z

    “But it’s the pelvic thrust/That really drives you insane/Let’s do the time warp again,” I sing to my colleagues after snapping up 10 tickets for tonight’s Rocky Horror Picture Show movie night and Halloween party.

  • Spin class
    News

    Spin Class: extinction rebellion

    2019-10-16T15:23:00Z

    “What do you think of XR, Hen?” Sophie asks rather earnestly. “Oh, I like it,” I reply, looking down at my new iPhone. “I like the bigger screen, the face ID….”

  • Spin class
    News

    Spin Class: Oktoberfest

    2019-10-03T15:44:00Z

    To quote Alan Partridge: “Jurassic Park!” I’ve just received an email from a property guy I’ve known for quite a while, a potential client, inviting me to Expo Real in Munich next week.

  • Spin class
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    Spin Class: press trip

    2019-09-19T23:00:00Z

    “Hen, are you ready to organise a press trip?” Sophie says to me. 

  • Spin class
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    Spin Class: August apathy

    2019-08-22T23:00:00Z

    August is the cruellest month. 

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    Spin Class: on a high

    2019-07-31T13:38:00Z

    And then there were four. Pastis Communications has doubled in size.

  • Spin class
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    Spin Class: HoF

    2019-07-18T15:40:00Z

    “Hen, it’s your House of Fraser friend on the line,” Sophie calls out to me, as I walk in the door after a fairly boozy lunch with two of my former colleagues. 

  • Spin class
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    Spin Class: third client

    2019-06-06T16:44:00Z

    Sophie and I were experiencing a Dickensian ‘best of times, worst of times’ existence, albeit we seemed to be displaying more foolishness than wisdom.

  • Spin class
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    Spin Class: client list

    2019-05-09T15:57:00Z

    With two clients to its name, Pastis Communications cannot be accused of doing a Purplebricks and expanding too quickly.

  • Spin class
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    Spin Class: pacing ourselves

    2019-04-25T16:11:00Z

    As is the custom with kick-off meetings, our initial meeting with our first (and only) client generated a raft of work.