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All Spin Class articles
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InsightSpin class: that's all folks
The end is nigh. Pastis Communications’ four and a bit mediocre years of life are shortly to be over.
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NewsSpin class: It's a Barbie world
Soph and I dressed up in pink to see Barbie at the weekend. We loved it. A fabulously funny fable, where “thanks to Barbie, all problems of feminism and equal rights have been solved”. Barbieland is a world where women can be anything. A world for Soph and me!
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NewsSpin class: Pulling on a Thread
Soph and I are so fed up at having so little to do that we’ve joined Threads, Mark Zuckerberg’s attempt to copy Twitter but with less Elon Musk-iness. It’s nothing special, although gives you the same opportunity as Twitter to find out the name of that BBC presenter.
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NewsSpin class: a long summer
What a time for news it is. The Titan implosion, Boris Johnson (almost daily), a mutiny in Russia… and then there’s real estate, where nothing’s happening. Nul points for Pastis Communications. June has felt like August.
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NewsSpin class: slow times
When Elon Musk recently tweeted he was “looking to hire a VP of Witchcraft & Propaganda”, Soph and I assumed he was looking for a PR adviser, not that he was trolling Megan Fox.
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NewsSpin class: new clients
The sun is shining, Springwatch (single, middle-aged woman living in small flat in London’s guilty pleasure) is back and, whisper it quietly, Pastis Communications has won a new client.
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NewsSpin Class: Back to reality
Now that the coronation is over – the coronation of Sweden’s Loreen as this year’s Eurovision winner (Soph and I voted for Finland’s Cha Cha Cha) – it’s back to the mundane world of real estate.
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NewsSpin class: AI
After seeing the BBC headline ‘Is your job at risk from AI?’, Soph and I were heartened to discover the answer is not yet. When we asked Google’s AI bot Bard to “write an amusing 250-word column on a UK real estate PR firm, called Pastis Communications, founded by Soph ...
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NewsSpin class: the power of three
Soph and I often advise our clients to stick to the power of three when communicating. “When you’re on a panel or writing a column or a LinkedIn post, focus on making three points. Two is too few and four is too many,“ we say.
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NewsSpin Class: Consultation
Public consultation is a misnomer. The word ‘consultation’ implies a two-way discussion that leads to a mutual decision.
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NewsSpin class: return from Mipim
Our week away in the south of France at Mipim is over for another year and it’s back to a banking crisis.
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NewsSpin class: MIPIM 2023
When Soph and I land in Nice on Sunday, the temperature is forecast to be 24°C. This is a little nugget of information we like to share with our cold UK clients.
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NewsSpin class: start-up
Soph and I have been targeting start-ups and newish companies for new business, so it’s a surprise that our only approach so far this year has come from a sizeable European investment manager.
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OnlineSpin class: four-day working week
Soph and I enjoyed reading that British challenger bank Atom said it was delighted with the changes brought about by its new four-day work week (adopting a change that was pioneered by Pastis Communications).
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NewsSpin class: nice in Nice
The trade magazine Tunnels and Tunnelling was always known by hacks as Bores and Boring. This sobriquet sums up nicely the current state of the real estate PR world.
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NewsSpin class: Annulus Horribilus
Now is the winter of our PR discontent. It’s cold, everyone’s on strike and there’s bugger all client news for us to announce.
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NewsSpin class: in the name of good PR
Soph and I like to think we give PR a decent (LOL) name. We don’t lie to journalists; we don’t bully them; and, if they’ve stacked up a story early, we confirm it (off the record, of course).
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NewsSpin class: CEOs
Excessive remuneration, high carbon emissions, tax avoidance… Our real estate CEOs are not held in the highest regard in the outside world, and we PRs tend to be very cautious about letting them loose with the press in case they slip up.
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NewsSpin class: portfolio sale
Bafflingly, Soph and I are living in a parallel world. While the UK has slumped into financial chaos and turned into a laughing stock, our little business has been doing rather well, mostly.
