All Spin Class articles
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Spin class: next stop, Munich
Soph and I are off to Expo Real. We’ve booked the flights (£680 return for two on Lufthansa), two hotel rooms for the same amount, €910 to get into the conference and £68 for a day-two at-home Covid test.
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Spin class: no zeit like zeitgeist
Soph and I made the right decision to miss this year’s ‘Massive International Piss-up in March’ in Cannes, as it wasn’t massive, hardly international, took place in September and, as for piss-up, only if that comprises four people having an early evening drink in Caffé Roma.
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Spin class: corporate BS
Talking to a client this week, I was reminded of Lucy Kellaway, the former FT columnist and expert on corporate bullshit, who remarked that “the first rule of guff is complicate then obfuscate”.
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Spin class: justification
An air of lethargy hangs over Pastis Communications. Soph and I blame it on the heatwave, the floods, the Olympics, the pingdemic, our new (mostly) vegan diets.
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Spin class: Lesson learnt
After our promised week of going vegan (inspired by our client’s opening of The Good Life Café), Soph has decided to carry on but I have given into the temptation of scrambled eggs on toast.
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Spin class: A vegan revolution
To Surbiton for the opening of The Good Life Café, our client’s debut vegan restaurant. Accompanied by a journalist.
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Spin class: Covid restrictions
Exactly a week before Covid restrictions were not lifted, Pastis Communications began doing its bit to save the planet.
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Spin class: Bank Hol heatwave
“A three-day weekend is the best,” I say to Soph after the Bank Hol heatwave.
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Spin class: Cornwall
I return from a very wet week’s holiday in Cornwall to a ridiculous pipeline of online meetings and press releases to send out.
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Spin class: a burden or abrdn?
“Sph and I, Hnrtt, would like to announce we have rebranded as Psts” is what we posted on our website’s home page last week.
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Spin class: “Unforgivable, tone-deaf land grab”
“Unforgivable, tone-deaf land grab,” screamed the headline in the PR industry rag. I’m wondering which of my ex-clients this could refer to, but when I click on the story I see it’s all about billionaire football owners. Yawn.
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Spin class: shaken not stirred
Hair appointment. Check. PT session. Check. Another middle-aged property man with nice home and wife telling us he’s bored with being at home. Check.
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Spin class: bored
Soph and I have made a pact not to join the real estate herd and describe our Lockdown 3 state of mind as “bored”. We’ve vowed not to answer the greeting “How are you?” with “Not too bad”.
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Spin class: is this a joke?
I used to go out with a journalist and he told me that if you’re writing for a newspaper you have to be careful about trying to be funny or provocative.
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Spin class: Nagev? no way
The day after the FT reports that Blackstone-backed Swedish vegan milk-maker Oatly is eyeing a valuation up to $10bn in a US listing, I get a call from a former client whose serviced office operation, Divoc (Covid backwards), collapsed just months after it started.
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Spin class: Life's a pitch
Sophie and I have just had another lockdown Zoom session with the comms trainer we booked to teach us how to improve our online pitches and presentations (although I’m starting to think she’s pulling a fast one packaging it as a 10-part series).
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Spin class: Zoom call
Soph and I kicked off the day on a Zoom call with a comms trainer on how to improve our online pitches. Basically, it’s down to how you look, not what you say. A blue shirt, laptop/monitor at eye level an arm’s length away and your real home decor as ...
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Spin class: New year. Same old.
The David Bowie music celebration aside, the new year has not been a happy one for this co-founder of impoverished Pastis Communications.
