All Spin Class articles
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NewsSpin class: nice in Nice
The trade magazine Tunnels and Tunnelling was always known by hacks as Bores and Boring. This sobriquet sums up nicely the current state of the real estate PR world.
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News
Spin class: Annulus Horribilus
Now is the winter of our PR discontent. It’s cold, everyone’s on strike and there’s bugger all client news for us to announce.
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News
Spin class: in the name of good PR
Soph and I like to think we give PR a decent (LOL) name. We don’t lie to journalists; we don’t bully them; and, if they’ve stacked up a story early, we confirm it (off the record, of course).
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News
Spin class: CEOs
Excessive remuneration, high carbon emissions, tax avoidance… Our real estate CEOs are not held in the highest regard in the outside world, and we PRs tend to be very cautious about letting them loose with the press in case they slip up.
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News
Spin class: portfolio sale
Bafflingly, Soph and I are living in a parallel world. While the UK has slumped into financial chaos and turned into a laughing stock, our little business has been doing rather well, mostly.
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News
Spin class: mini-budget
The sun shone and 40,000 of us packed Munich’s trade halls, but the mood at Expo Real was decidedly gloomy. As if the prolonged war in Ukraine was not enough, the Brits were reeling from the chaos caused by Kwasi Kwarteng’s mini-Budget.
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Professional
Spin class: mini-budget
The “oh shit” moment came when a client told me the cost of real estate debt had soared to 7.5% and was rising rapidly.
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News
Spin class: quiet quitting
At last, we’ve picked up a new client. Well, his business is new – life sciences – but he’s not, as we worked for him when his previous company, a flexible workspace provider, went bust during one of the Covid WFH lockdowns. His business model is simple: chase trends, jump ...
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Professional
Spin class: August
August is the nerviest month. Granted, it’s nice to be lazy and go on holiday, but doing no work for clients, having meetings cancelled and receiving out-of-office replies to emails does not bode well when you’re sending your monthly retainer invoices to them during a downturn.
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News
Spin class: heatwave
What a slow week it has been. The stifling heat on Monday and Tuesday meant Soph and I barely moved. We both have fans but they seemed to make little difference. And the emails slowed down, too. The summer lull has started very early.
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News
Spin class: myrkl's all-round
“Have you read about the myrkl,” I ask Soph. “Isn’t that a wig for your pubes?” she replies. “No, you’re thinking of a merkin,” I say. “A myrkl is a new hangover prevention pill. You take two tablets before you go out on the razzle; they’re only £1 each.“ “Wow,” ...
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Online
Spin class: Glastonbury
Soph has gone off to Glastonbury this week, leaving me to deal with the announcement about our jubilant logistics client selling half his portfolio.
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News
Spin class: I wonder sometimes if I’m cut out for the world of real estate PR
On Monday night, when I should have been following the result of the VONC and the subsequent cut-and-paste, “it’s time to move on” interviews with Boris backers, I was watching Love Island.
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News
Spin class: If you can't beat them...
If you can’t beat them… The FT has started a new satirical column called Critical Comms about a PR man, Rutherford Hall. “I much prefer the name ‘Spin Class’,” Soph says.
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News
Spin class: the hotlist
Soph rings me to say Pastis Communications has not made it into PR Week‘s top 150 list. Hahaha.
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News
Spin class: WTAF
Soph and I had a WTAF moment this week. At the launch of our workspace provider client’s second building, a guy told us he couldn’t see a problem with the Mail on Sunday’s story about Angela Rayner trying to distract the PM by crossing and uncrossing her legs.
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News
Spin class: relations, stories and magic
Soph and I are not particularly old but we do feel very old school when it comes to PR.
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News
Spin class: OK...for now
To lunch with an old real estate analyst buddy. It’s been a while since Soph and I looked after a listed propco – and tbh there’s a fair amount of admin and low-grade work that doesn’t suit a company as small as ours – but it’s good to hear about ...
