All Spin Class articles
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ProfessionalSpin class: mini-budget
The “oh shit” moment came when a client told me the cost of real estate debt had soared to 7.5% and was rising rapidly.
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News
Spin class: quiet quitting
At last, we’ve picked up a new client. Well, his business is new – life sciences – but he’s not, as we worked for him when his previous company, a flexible workspace provider, went bust during one of the Covid WFH lockdowns. His business model is simple: chase trends, jump ...
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Professional
Spin class: August
August is the nerviest month. Granted, it’s nice to be lazy and go on holiday, but doing no work for clients, having meetings cancelled and receiving out-of-office replies to emails does not bode well when you’re sending your monthly retainer invoices to them during a downturn.
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News
Spin class: heatwave
What a slow week it has been. The stifling heat on Monday and Tuesday meant Soph and I barely moved. We both have fans but they seemed to make little difference. And the emails slowed down, too. The summer lull has started very early.
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News
Spin class: myrkl's all-round
“Have you read about the myrkl,” I ask Soph. “Isn’t that a wig for your pubes?” she replies. “No, you’re thinking of a merkin,” I say. “A myrkl is a new hangover prevention pill. You take two tablets before you go out on the razzle; they’re only £1 each.“ “Wow,” ...
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Online
Spin class: Glastonbury
Soph has gone off to Glastonbury this week, leaving me to deal with the announcement about our jubilant logistics client selling half his portfolio.
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News
Spin class: I wonder sometimes if I’m cut out for the world of real estate PR
On Monday night, when I should have been following the result of the VONC and the subsequent cut-and-paste, “it’s time to move on” interviews with Boris backers, I was watching Love Island.
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News
Spin class: If you can't beat them...
If you can’t beat them… The FT has started a new satirical column called Critical Comms about a PR man, Rutherford Hall. “I much prefer the name ‘Spin Class’,” Soph says.
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News
Spin class: the hotlist
Soph rings me to say Pastis Communications has not made it into PR Week‘s top 150 list. Hahaha.
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News
Spin class: WTAF
Soph and I had a WTAF moment this week. At the launch of our workspace provider client’s second building, a guy told us he couldn’t see a problem with the Mail on Sunday’s story about Angela Rayner trying to distract the PM by crossing and uncrossing her legs.
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News
Spin class: relations, stories and magic
Soph and I are not particularly old but we do feel very old school when it comes to PR.
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News
Spin class: OK...for now
To lunch with an old real estate analyst buddy. It’s been a while since Soph and I looked after a listed propco – and tbh there’s a fair amount of admin and low-grade work that doesn’t suit a company as small as ours – but it’s good to hear about ...
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News
Spin class: Adieu until next year
Our four-day escape from reality is now over. Mipim is finished, boohoo. It was fun while it lasted.
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News
Spin class: onwards to Mipim
It was decidedly surreal to send out a press release about a small letting in Luton on the day war broke out in Ukraine. What was even more surreal was having to explain to the uncomprehending client why it had got no media coverage.
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News
Spin class: Going up
Petrol prices are going up, airline ticket prices are going up and the price of Marmite is going up, but our PR fees remain stubbornly unaffected by inflation.
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News
Spin class: first Wordle problems
“Mine’s ‘raise’,” Soph says to me one morning. “OK, that’s better than ‘adieu’, I guess, which I just got from googling ‘best first word in Wordle’,” I reply.
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News
Spin class: four day week
I’m not sure what surprises our clients more – the fact that neither Soph nor I have (knowingly) had Covid or that six months ago we introduced a four-day working week.
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News
Spin class: The Good, The Bad...
For Pastis Communications, 2022 has started like a Spaghetti Western – sadly, not A Fistful of Dollars, but The Good, The Bad and The Ugly.
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News
Spin class: season's greetings
Friday 18 December 2020: Christmas Party. The Pastis Communications Christmas Party. Two people crammed in Soph’s living room for a cheese (Tesco Express brie) and wine (bottle of plonk) bonanza, but no video evidence to implicate us. Phew.
