All Spin Class articles

  • Spin class
    News

    Spin class: If you can't beat them...

    2022-05-26T00:00:00Z

    If you can’t beat them… The FT has started a new satirical column called Critical Comms about a PR man, Rutherford Hall. “I much prefer the name ‘Spin Class’,” Soph says.

  • Spin class
    News

    Spin class: the hotlist

    2022-05-12T00:00:00Z

    Soph rings me to say Pastis Communications has not made it into PR Week‘s top 150 list. Hahaha.

  • Spin class
    News

    Spin class: WTAF

    2022-04-28T00:00:00Z

    Soph and I had a WTAF moment this week. At the launch of our workspace provider client’s second building, a guy told us he couldn’t see a problem with the Mail on Sunday’s story about Angela Rayner trying to distract the PM by crossing and uncrossing her legs.

  • Spin class
    News

    Spin class: relations, stories and magic

    2022-04-13T00:00:00Z

    Soph and I are not particularly old but we do feel very old school when it comes to PR. 

  • Spin class
    News

    Spin class: OK...for now

    2022-04-01T00:00:00Z

    To lunch with an old real estate analyst buddy. It’s been a while since Soph and I looked after a listed propco – and tbh there’s a fair amount of admin and low-grade work that doesn’t suit a company as small as ours – but it’s good to hear about ...

  • Spin class
    News

    Spin class: Adieu until next year

    2022-03-17T00:00:00Z

    Our four-day escape from reality is now over. Mipim is finished, boohoo. It was fun while it lasted.

  • Spin class
    News

    Spin class: onwards to Mipim

    2022-03-03T00:00:00Z

    It was decidedly surreal to send out a press release about a small letting in Luton on the day war broke out in Ukraine. What was even more surreal was having to explain to the uncomprehending client why it had got no media coverage.

  • Spin class
    News

    Spin class: Going up

    2022-02-17T00:00:00Z

    Petrol prices are going up, airline ticket prices are going up and the price of Marmite is going up, but our PR fees remain stubbornly unaffected by inflation.

  • Spin class
    News

    Spin class: first Wordle problems

    2022-02-03T00:00:00Z

    “Mine’s ‘raise’,” Soph says to me one morning. “OK, that’s better than ‘adieu’, I guess, which I just got from googling ‘best first word in Wordle’,” I reply.

  • Spin class
    News

    Spin class: four day week

    2022-01-20T00:00:00Z

    I’m not sure what surprises our clients more – the fact that neither Soph nor I have (knowingly) had Covid or that six months ago we introduced a four-day working week.

  • Spin class
    News

    Spin class: The Good, The Bad...

    2022-01-06T00:00:00Z

    For Pastis Communications, 2022 has started like a Spaghetti Western – sadly, not A Fistful of Dollars, but The Good, The Bad and The Ugly.

  • Spin class
    News

    Spin class: season's greetings

    2021-12-09T00:00:00Z

    Friday 18 December 2020: Christmas Party. The Pastis Communications Christmas Party. Two people crammed in Soph’s living room for a cheese (Tesco Express brie) and wine (bottle of plonk) bonanza, but no video evidence to implicate us. Phew.

  • Spin class
    News

    Spin class: funkapolitan

    2021-11-26T00:00:00Z

    Snort! Soph’s face is a picture of dread when I say: “Hands up who’s been to Peppa Pig World?” My poor colleague had suffered Miss Rabbit’s Helicopter Flight and worse last year with her sister and her two young daughters. “Sterilise me right now, Hen,” she had said on her ...

  • Spin class
    News

    Spin class: Only fools...

    2021-11-12T00:00:00Z

    Cushty! Sophie and I are having our morning catch-up together – face to face, in an office. Our new serviced office just off the King’s Road. The funny thing is I’ve gotten so used to Zoom Soph that I keep staring at real Soph in a rather bemused way.

  • Spin class
    News

    Spin class: Cop Out

    2021-10-29T00:00:00Z

    No sooner had Soph and I done our post-Expo, two-day, £68 Covid test than we got pinged by track and trace. We guessed it was someone with Covid on the plane home – and so everyone on the flight must have been pinged.

  • Spin class
    News

    Spin class: Munich

    2021-10-15T00:00:00Z

    When in Rome is something we forgot this week at Expo Real.

  • Spin class
    News

    Spin class: next stop, Munich

    2021-09-30T00:00:00Z

    Soph and I are off to Expo Real. We’ve booked the flights (£680 return for two on Lufthansa), two hotel rooms for the same amount, €910 to get into the conference and £68 for a day-two at-home Covid test. 

  • Spin class
    News

    Spin class: no zeit like zeitgeist

    2021-09-16T00:00:00Z

    Soph and I made the right decision to miss this year’s ‘Massive International Piss-up in March’ in Cannes, as it wasn’t massive, hardly international, took place in September and, as for piss-up, only if that comprises four people having an early evening drink in Caffé Roma.

  • Spin class
    News

    Spin class: missing MIPIM

    2021-09-02T10:53:00Z

    Next week, Soph and I will be in London, not Cannes. 

  • Spin class
    News

    Spin class: corporate BS

    2021-08-20T00:00:00Z

    Talking to a client this week, I was reminded of Lucy Kellaway, the former FT columnist and expert on corporate bullshit, who remarked that “the first rule of guff is complicate then obfuscate”.