All Spin Class articles

  • Spin class
    News

    Spin class: four day week

    2022-01-20T00:00:00Z

    I’m not sure what surprises our clients more – the fact that neither Soph nor I have (knowingly) had Covid or that six months ago we introduced a four-day working week.

  • Spin class
    News

    Spin class: The Good, The Bad...

    2022-01-06T00:00:00Z

    For Pastis Communications, 2022 has started like a Spaghetti Western – sadly, not A Fistful of Dollars, but The Good, The Bad and The Ugly.

  • Spin class
    News

    Spin class: season's greetings

    2021-12-09T00:00:00Z

    Friday 18 December 2020: Christmas Party. The Pastis Communications Christmas Party. Two people crammed in Soph’s living room for a cheese (Tesco Express brie) and wine (bottle of plonk) bonanza, but no video evidence to implicate us. Phew.

  • Spin class
    News

    Spin class: funkapolitan

    2021-11-26T00:00:00Z

    Snort! Soph’s face is a picture of dread when I say: “Hands up who’s been to Peppa Pig World?” My poor colleague had suffered Miss Rabbit’s Helicopter Flight and worse last year with her sister and her two young daughters. “Sterilise me right now, Hen,” she had said on her ...

  • Spin class
    News

    Spin class: Only fools...

    2021-11-12T00:00:00Z

    Cushty! Sophie and I are having our morning catch-up together – face to face, in an office. Our new serviced office just off the King’s Road. The funny thing is I’ve gotten so used to Zoom Soph that I keep staring at real Soph in a rather bemused way.

  • Spin class
    News

    Spin class: Cop Out

    2021-10-29T00:00:00Z

    No sooner had Soph and I done our post-Expo, two-day, £68 Covid test than we got pinged by track and trace. We guessed it was someone with Covid on the plane home – and so everyone on the flight must have been pinged.

  • Spin class
    News

    Spin class: Munich

    2021-10-15T00:00:00Z

    When in Rome is something we forgot this week at Expo Real.

  • Spin class
    News

    Spin class: next stop, Munich

    2021-09-30T00:00:00Z

    Soph and I are off to Expo Real. We’ve booked the flights (£680 return for two on Lufthansa), two hotel rooms for the same amount, €910 to get into the conference and £68 for a day-two at-home Covid test. 

  • Spin class
    News

    Spin class: no zeit like zeitgeist

    2021-09-16T00:00:00Z

    Soph and I made the right decision to miss this year’s ‘Massive International Piss-up in March’ in Cannes, as it wasn’t massive, hardly international, took place in September and, as for piss-up, only if that comprises four people having an early evening drink in Caffé Roma.

  • Spin class
    News

    Spin class: missing MIPIM

    2021-09-02T10:53:00Z

    Next week, Soph and I will be in London, not Cannes. 

  • Spin class
    News

    Spin class: corporate BS

    2021-08-20T00:00:00Z

    Talking to a client this week, I was reminded of Lucy Kellaway, the former FT columnist and expert on corporate bullshit, who remarked that “the first rule of guff is complicate then obfuscate”.

  • Spin class
    News

    Spin class: justification

    2021-07-30T00:00:00Z

    An air of lethargy hangs over Pastis Communications. Soph and I blame it on the heatwave, the floods, the Olympics, the pingdemic, our new (mostly) vegan diets.

  • Spin class
    News

    Spin class: Lesson learnt

    2021-07-16T00:00:00Z

    After our promised week of going vegan (inspired by our client’s opening of The Good Life Café), Soph has decided to carry on but I have given into the temptation of scrambled eggs on toast. 

  • Spin class
    News

    Spin class: A vegan revolution

    2021-07-02T00:00:00Z

    To Surbiton for the opening of The Good Life Café, our client’s debut vegan restaurant. Accompanied by a journalist. 

  • Spin class
    News

    Spin class: Covid restrictions

    2021-06-16T12:36:00Z

    Exactly a week before Covid restrictions were not lifted, Pastis Communications began doing its bit to save the planet.

  • Spin class
    News

    Spin class: Bank Hol heatwave

    2021-06-04T00:00:00Z

    “A three-day weekend is the best,” I say to Soph after the Bank Hol heatwave.

  • Spin class
    News

    Spin class: Cornwall

    2021-05-19T11:33:00Z

    I return from a very wet week’s holiday in Cornwall to a ridiculous pipeline of online meetings and press releases to send out.

  • Spin class
    News

    Spin class: a burden or abrdn?

    2021-05-07T00:00:00Z

    “Sph and I, Hnrtt, would like to announce we have rebranded as Psts” is what we posted on our website’s home page last week.

  • Spin class
    News

    Spin class: “Unforgivable, tone-deaf land grab”

    2021-04-23T00:00:00Z

    “Unforgivable, tone-deaf land grab,” screamed the headline in the PR industry rag. I’m wondering which of my ex-clients this could refer to, but when I click on the story I see it’s all about billionaire football owners. Yawn.

  • Spin class
    News

    Spin class: shaken not stirred

    2021-04-09T00:00:00Z

    Hair appointment. Check. PT session. Check. Another middle-aged property man with nice home and wife telling us he’s bored with being at home. Check.