All Spin Class articles – Page 2

  • Spin class
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    Spin class: Life's a pitch

    2021-02-11T00:00:00Z

    Sophie and I have just had another lockdown Zoom session with the comms trainer we booked to teach us how to improve our online pitches and presentations (although I’m starting to think she’s pulling a fast one packaging it as a 10-part series).

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    Spin class: Zoom call

    2021-01-28T13:58:00Z

    Soph and I kicked off the day on a Zoom call with a comms trainer on how to improve our online pitches. Basically, it’s down to how you look, not what you say. A blue shirt, laptop/monitor at eye level an arm’s length away and your real home decor as ...

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    Spin class: New year. Same old.

    2021-01-15T00:00:00Z

    The David Bowie music celebration aside, the new year has not been a happy one for this co-founder of impoverished Pastis Communications.

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    Spin class: Tier 3

    2020-12-16T14:15:00Z

    It was bad enough that London moved into Tier 3, but then Sophie and I got an invite we couldn’t get out of to a client’s Christmas quiz, wearing a Christmas sweater. I trawled the charity shops and got one in Scope for a fiver. Sophie’s team was called ‘Bring ...

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    Spin class: a retail domino effect

    2020-12-04T00:00:00Z

    Arcadia, Debenhams, Divoc – what a week for business collapses. Three household names, although, tbh, Divoc is only a household name in two households – mine and Sophie’s.

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    Spin class: Lockdown frustrations

    2020-11-20T00:00:00Z

    “You’re on mute,” Sophie says with glee on our morning Teams call. Which is just as well, as I’m effing and blinding to her about that small propco we’d pitched to picking a rival PR company instead. 

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    Spin class: Lockdown II

    2020-11-05T00:00:00Z

    Lockdown II, the sequel, has begun. PR industry body the PRCA is calling for more government support, or Christmas will be “a bleak time” for agencies. Sophie and I agree Rishi Sunak is lying awake at night thinking about how to support Pastis Communications. The rent ...

  • Spin class
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    Spin class: journalists

    2020-10-21T14:56:00Z

    Journalists love Twitter and they love to diss PRs, by tweeting about desperate attempts by a PR to get a story published.

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    Spin class: WFH...again

    2020-09-24T00:00:00Z

    Just a fortnight after taking a suite in our client Divoc’s flex office building and Sophie and I have got to go back to WFH. Our client has “generously” given us a rent holiday but on the quid pro quo that we don’t charge him PR fees.

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    News

    Spin class: back to the office

    2020-09-09T11:14:00Z

    This morning, Sophie and I finally made our return to the office – a tiny suite in our client Divoc’s new flex office building in Camden.

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    Spin class: Good luck comes to an end

    2020-08-28T00:00:00Z

    Well, that’s our run of post-lockdown luck over then. Up till last Friday, Sophie and I had not lost a single client or had any of them ask for a fee holiday. Then our biggest client went and sacked us.

  • Spin class
    News

    Spin class: It’s August

    2020-08-06T08:42:00Z

    It’s August and the non-stop workdays of cycling through emails, Zoom calls, press releases, LinkedIn posts and new business presentations are on pause. 

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    Spin class: On the lookout for a new base

    2020-07-24T00:00:00Z

    Work has never been busier and it’s been quite tricky for Sophie and me to control from our homes. We gave up the lease on our old office, so we need a new one.

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    Spin class: The weirdness continues

    2020-07-08T12:00:00Z

    Lockdown may be over but the weirdness continues….

  • Spin class
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    Spin class: Things are hotting up

    2020-06-26T00:00:00Z

    “TBH, Sophie, unless you were my boyfriend, family or possibly best mate, being within 1m of me in normal times would have been unacceptable,” I say on our daily Teams call.

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    Spin class: Great time to start a start-up

    2020-06-12T00:00:00Z

    Thanks to our new client Divoc, a start-up flex space company using the strapline ‘turning office space on its head’, Sophie and I are living a PR’s dream – launching an office start-up just when everyone’s suddenly talking about the future of offices.

  • Spin class
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    Spin class: long live the office

    2020-05-29T00:00:00Z

    Following our appointment by Divoc, a start-up flex-space company using the strapline ‘turning office space on its head’, I’m now an expert on office space.

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    News

    Spin class: On alert

    2020-05-15T00:00:00Z

    “It comes from the Italian all’erta meaning ‘to the watchtower!’ A call to be on the lookout for the enemy,” Sophie informs me during our morning Teams catch-up after I ask WTF ‘alert’ means.

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    Spin class: It's good to talk

    2020-04-30T00:00:00Z

    Incredibly, Sophie and I have managed to cling on to Pastis PR’s few clients and not one of them has yet had to ask for a fee holiday or reduction. 

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    Spin class: Lockdown romance?

    2020-04-16T00:00:00Z

    Zoom, BlueJeans, FaceTime with mum and dad; for four weeks that’s been my only contact with the outside world. Until my surreal, lonely world was interrupted by a former (male) colleague emailing to say he’s alone, healthy and would I like to “self-isolate” with him?