All Spin Class articles – Page 3
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NewsSpin class: season's greetings
Friday 18 December 2020: Christmas Party. The Pastis Communications Christmas Party. Two people crammed in Soph’s living room for a cheese (Tesco Express brie) and wine (bottle of plonk) bonanza, but no video evidence to implicate us. Phew.
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NewsSpin class: funkapolitan
Snort! Soph’s face is a picture of dread when I say: “Hands up who’s been to Peppa Pig World?” My poor colleague had suffered Miss Rabbit’s Helicopter Flight and worse last year with her sister and her two young daughters. “Sterilise me right now, Hen,” she had said on her ...
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NewsSpin class: Only fools...
Cushty! Sophie and I are having our morning catch-up together – face to face, in an office. Our new serviced office just off the King’s Road. The funny thing is I’ve gotten so used to Zoom Soph that I keep staring at real Soph in a rather bemused way.
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NewsSpin class: Cop Out
No sooner had Soph and I done our post-Expo, two-day, £68 Covid test than we got pinged by track and trace. We guessed it was someone with Covid on the plane home – and so everyone on the flight must have been pinged.
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NewsSpin class: next stop, Munich
Soph and I are off to Expo Real. We’ve booked the flights (£680 return for two on Lufthansa), two hotel rooms for the same amount, €910 to get into the conference and £68 for a day-two at-home Covid test.
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NewsSpin class: no zeit like zeitgeist
Soph and I made the right decision to miss this year’s ‘Massive International Piss-up in March’ in Cannes, as it wasn’t massive, hardly international, took place in September and, as for piss-up, only if that comprises four people having an early evening drink in Caffé Roma.
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NewsSpin class: corporate BS
Talking to a client this week, I was reminded of Lucy Kellaway, the former FT columnist and expert on corporate bullshit, who remarked that “the first rule of guff is complicate then obfuscate”.
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NewsSpin class: justification
An air of lethargy hangs over Pastis Communications. Soph and I blame it on the heatwave, the floods, the Olympics, the pingdemic, our new (mostly) vegan diets.
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NewsSpin class: Lesson learnt
After our promised week of going vegan (inspired by our client’s opening of The Good Life Café), Soph has decided to carry on but I have given into the temptation of scrambled eggs on toast.
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NewsSpin class: A vegan revolution
To Surbiton for the opening of The Good Life Café, our client’s debut vegan restaurant. Accompanied by a journalist.
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NewsSpin class: Covid restrictions
Exactly a week before Covid restrictions were not lifted, Pastis Communications began doing its bit to save the planet.
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NewsSpin class: Bank Hol heatwave
“A three-day weekend is the best,” I say to Soph after the Bank Hol heatwave.
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NewsSpin class: Cornwall
I return from a very wet week’s holiday in Cornwall to a ridiculous pipeline of online meetings and press releases to send out.
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NewsSpin class: a burden or abrdn?
“Sph and I, Hnrtt, would like to announce we have rebranded as Psts” is what we posted on our website’s home page last week.
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NewsSpin class: “Unforgivable, tone-deaf land grab”
“Unforgivable, tone-deaf land grab,” screamed the headline in the PR industry rag. I’m wondering which of my ex-clients this could refer to, but when I click on the story I see it’s all about billionaire football owners. Yawn.
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NewsSpin class: shaken not stirred
Hair appointment. Check. PT session. Check. Another middle-aged property man with nice home and wife telling us he’s bored with being at home. Check.
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NewsSpin class: bored
Soph and I have made a pact not to join the real estate herd and describe our Lockdown 3 state of mind as “bored”. We’ve vowed not to answer the greeting “How are you?” with “Not too bad”.
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NewsSpin class: is this a joke?
I used to go out with a journalist and he told me that if you’re writing for a newspaper you have to be careful about trying to be funny or provocative.
