Juicy Couture takes Regent Street flagship store

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US fashion retailer Juicy Couture has agreed to open a new flagship store on London’s Regent Street.

The fashion brand has agreed a deal with the Crown Estate to open at 198 Regent Street after the landlord took back its lease to shoe retailer Kurt Geiger.

Juicy Couture will relocate from its current 5,000 sq ft store on Bruton Street, to open the 4,500 sq ft Regent Street flagship. The Bruton Street store will now be marketed.

The retailer is also understood to have agreed a deal with Westfield to more than double its store at the Westfield London shopping centre to 2,500 sq ft.

CWM advises Juicy Couture. CBRE advises the Crown Estate. All parties declined to comment.

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