All too often, they brand developers and landlords as ‘greedy’ or ‘rogue’.

This is something that Grainger chief executive Helen Gordon is hoping to change as president of the British Property Federation.

Gordon, who officially started her one-year term this week, is sticking with the same theme as her predecessor, Landsec chief executive Rob Noel – to improve the perception of the industry, demonstrating its importance socially and economically to the UK. When Argent managing partner David Partridge takes over as president next year, he will carry on with the same theme.