The average UK homeowner is now staying in their property for 21 years, according to data from Hometrack

With this in mind, new homes developers have a challenge on their hands; how do you engage existing homeowners in this slow moving market, and keep ahead of your competition? Hannah Parker at Hometrack gives her top tips and explains how using data insights could be the key.

This video was produced for ZPG Advantage, a platform created by ZPG for property professionals to help them meet changing consumer demands. For more insights and property market trends visit