While Camden is synonymous with the history of its music culture, world-famous markets and international appeal to tourists, the area is changing.
It stands out as one of the key London districts offering a genuine sense of surprise, particularly among those that think they know it. And what is happening in Camden is a direct response to how consumers are changing.
The latest project for the area is Buck Street, the UK’s first dedicated market for eco-friendly, sustainable food brands and ethical fashion. With this destination, we wanted to create a new era for markets, reflecting the growth of the ethically conscious millennial. The project will host over 80 operators in 35 recycled shipping containers and is set to open in January 2020.
Elsewhere in Camden, the launch of The North Yard has been marked with a giant Instagrammable aubergine installation. This helped drive footfall to our current operators, putting it firmly on the map as a go-to dining destination in the capital, as well as creating a picture moment to share on social media. We have 30 million people coming out of the tube station every year, so it is important we create installations such as this to locals, as well as tourists, to experience our new food and fashion offers.
Camden has also recently welcomed iconic fashionwear brand Fred Perry to the high-street - the leading retailer’s first standalone store in North London. This deal is a marker for how consumers’ views of Camden have evolved. As a place, people want it to better reflect their lifestyles. The opening of Fred Perry has strengthened Camden’s retail offering for visitors and heralds a new chapter for its High Street, putting it in good stead ahead of the launch of Hawley Wharf – a new 580,000 sq ft destination not only for tourists, but one that Londoners will seek to enjoy. All of which is proof positive that Camden is changing, driven by consumer needs.
Liam Carey is senior asset manager at LabTech