How property owners can capitalise from land and buildings suitable for outdoor advertising

Wildstone help hundreds of property owners generate more income from their portfolios by buying, or renting, buildings and surplus land for their next-generation digital billboards. In return, owners receive a large capital payment or secure long-term income by entering a long-lease.

Benefit from the digital revolution in out-of-home

Digital Out-of-Home (DOOH) accounted for 65% of total OOH advertising revenue in the UK in 2023 and continues to grow at a pace three times as fast as its traditional counterpart. With the sector clearly shifting from classic billboards to digital screens, rents on traditional billboards are being squeezed, whilst Digital OOH locations are becoming extremely sought after. That’s why now is a great time to partner up with Wildstone, a leading outdoor media infrastructure owner specialising in Digital OOH.

“Wildstone are always looking for more locations and offer free, no-obligation valuations. Now is the best time to identify the potential advertising sites you own or manage.” – says Mike Duty, head of development at Wildstone.

What makes a good outdoor advertising site?

There are a few factors that need to be taken into account when deciding whether the site can be used for outdoor advertising. Mike Duty shares: “Some property owners already have existing billboards on their premises, which is a great first sign that they’re in a good location. These sites have the highest chance of approval for the digital screen to be installed.”

For property owners who are seeking advice on a currently unused site, it’s worth considering factors such as:

• The volume of traffic that passes your building or land – the more the better
• How good the long-distance visibility is from the site
• Whether there are any obstructions to where the billboard will be situated
• Whether there are any developments being planned in the area

You can book a free site valuation with Wildstone to find out if your site is viable and how much income it could generate.

How can your company profit from having a digital billboard at your property?

You can opt for a one off capital payment for your advertising site or choose to secure your income in a long lease. In terms of making it all happen, a specialist outdoor media infrastructure company with a dedicated planning team will be your best bet. Wildstone manage the whole process at no cost to you. The service includes:

• Expert help identifying potential locations for advertising
• A free, no obligation valuation of yours, or your clients’ potential advertising site
• A specialist planning team to secure planning consent
• Managing the construction of new digital billboard panels
• Taking care of the maintenance of the advertising site

They manage it all, without any capital investment on your side.