Legal

Advertising giant wpp breaks away from traditional work culture

By and Lydia Stockdale Lydia Stockdale Lydia Stockdale17 October 2008

Campaign reign: WPP’s operating company, Ogilvy, secured accounts with brands such as Dove, Ford Fiesta and DHL

In its quest to consolidate its offices, advertising giant WPP must overcome the ethos of intense rivalry among its companies.

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