The 500,000 sq ft development, which the developer SevenCapital says would attract footfall of 3.3 million a year, features a 190,000 sq ft ‘real snow’ indoor ski centre; a 13-screen cinema; a 19-lane bowling alley; up to 46,000 sq ft of retail; and up to 6,200 sq ft of food and beverage outlets.

SevenCapital has already secured a number of pre-lets including Snow Centre, Hollywood Bowl, ski retailer Ellis Brigham and Empire Cinemas and says it has received offers for a new hotel from two well-known hoteliers.

North Star Village, which is a five-minute walk from the town’s railway station, offers a rare placemaking opportunity for Swindon, says director John Watkins.