For a decade and a half little happened to the land, but earlier this year the owner started marketing sites for industrial design-and-build opportunities.

Little over a month after the launch, 31 acres is in solicitors’ hands and Ross is confident he will shift the remaining plots soon. As the success of the site proves, what looked like a speculative punt back in the mid-2000s was, in hindsight, a pretty safe bet.

Ross says that the key thing that attracted Dalton 009 to the site was its location – New Bridge Dalton, as the scheme has been christened, was opposite a well-established industrial estate. “The addition of this land to that [estate] suggested that this would be successful as well for the businesses that moved on there,” says Ross.