By Jessica Newman2019-09-19T23:00:00
Hotels are targeting a younger demographic in a number of different ways.
It is not the only hotel operator challenging the hotel stereotype. With consumers spending more money on experiences, there is a growing expectation for hotels to offer far more than a bed for the night and a decent restaurant and bar. They too need to offer experiences, preferably ones that are Instagrammable.
“Many hotels are making themselves more attractive for the leisure experience of being in the hotel itself and moving away from purely needing somewhere to stay,” says Jonathan Hubbard, head of hospitality, EMEA, at Cushman & Wakefield.
So how are operators capitalising on this?
You must be logged in to continue
Register for free to finish this article.
Sign up now for the following benefits:
To access this article REGISTER NOW
Would you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.