News analysis

McCann heads east as City mix gets more creative

By 2018-11-02T00:01:00

Bishopsgate eataly signage

Marketing giant’s move from West End to Bishopsgate reflects wider shift eastward by tech and media firms.

The firm will share its new building, where a refurbishment is due to be completed in 2020, with insurer TP ICAP. The combination of this traditional City occupier with a media business more associated with the West End reflects a growing trend in the City in recent years.

Data from BNP Paribas Real Estate reveals that in the third quarter of this year, the media and technology sector took as much space in the City as banking and finance occupiers, each snapping up a 15% market share.

So what is the driving force behind this trend, and what can the market learn from McCann Worldgroup’s move east?

This content is only available to registered users

You must be logged in to continue

Gated access promo

Would you like to read more?

Try Property Week For Free to finish this article.

Sign up now for the following benefits:

  • Unlimited access to Property Week
  • Breaking news, comment and analysis from industry experts as it happens
  • Choose from our portfolio of email newsletters

To access this article TRY FOR FREE NOW

Don’t want full access? REGISTER NOW to read this article and up to 3 more this month and subscribe to our newsletters.

Registered users and subscribers SIGN IN here to continue