Donaldsons has won the competition to advise Wokingham District Council on a comprehensive retail study

The study will include Wokingham Town Centre and several district centres in the area.

The study has been commissioned to form part of the evidence for the new local development framework and to guide proposals for development of the Elms Field site on the edge of Wokingham town centre, which Donaldsons is marketing on behalf of the council.

The retail study will include retail catchment area research by means of a household interview survey of shopping patterns, detailed retail capacity modelling, an assessment of retailer demand and on-street interviews in Wokingham town centre.