Sir Rocco Forte is searching Manhattan for a site to add to his luxury-hotel chain. The Sunday Times

Forte has 11 hotels across Europe and is set to open two more, in Prague and Marrakech.

Forte founded his present company, Rocco Forte, in 1996. So far it has opened and revamped high-end hotels throughout Europe, including Brown’s in London, The Balmoral in Edinburgh, and the Hotel de Russie in Rome.

Ross Woods at New York-based advisory firm Hotel Investment Strategies, said the Manhattan hotel market was booming despite fears of a slowdown.