After falling out of food fashion and suffering falling sales, doughnut retailer Krispy Kreme appears to be making a comeback with expansion plans. The Independent.
The net losses for the year to January were $42.2m (£21.3m), much less than last year's $135.8m, and average store sales are rising again, the company said yesterday.
Under new chief executive Daryl Brewster, the company is launching smaller fast-food store formats of its own and experimenting with its products in convenience stores.
Krispy Kremes are available from 67 outlets in the UK, including in Tesco supermarkets, and new sites are to open in the next month in Reading and in Fulham. Overseas expansion is top of the agenda, done by way of franchising the brand to local companies.