Shop It!, the Regent Street Shopping Evening organised by owner The Crown Estate saw thousands of shoppers visit Regent Street last week.
Shops put on in-store activities and served drinks and canapés for shoppers.
Classical music was played by musicians from The Royal Academy of Music at Heddon Street and Swallow Street, the Regent Street food quarters.
Annie Walker, Director, Regent Street Association: 'The retailers and restaurateurs really appreciated all the effort which was put into this promotion and enjoyed increased sales on the night - there were a large number of very happy shoppers in Regent Street.
'A great night for everyone.'