Unibail-Rodamco head: ‘Retail is not dying. Boring retail is dying’

Westfield london expansion primark

The chair and chief executive of Unibail-Rodamco has outlined his strategy if the company’s €24.7bn (£21.7bn) takeover of Westfield goes ahead, saying the focus will be firmly on flagship centres and experiential retail.

Speaking to Property Week in Paris, Christophe Culliver said that the deal – which has been approved by his own shareholders, and which Westfield shareholders will vote on this Thursday – would create a “unique, must-have platform of flagship assets.”

“Westfield is a perfect strategic fit for Unibail-Rodamco because they share the same vision of retail as we do,” he said.

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