An Abu Dhabi property company is launching a website that it hopes will serve as a central place for people to rent or buy a home.

The initiative, called LEASE|RENT, will combine the listings from a group of brokerage firms in the capital, said Alan O’Donnell, the chief managing director of Pure Real Estate.

'It will bring clarity to the rental market,' he said, calling the alliance similar to ones found among airlines to increase each company’s ability to get more customers.

The National