WeWork boss shrugs off SoftBank setback with rebranding and expansion into residential


WeWork boss Adam Neumann is set to reveal a major corporate shift following news that his major backer SoftBank is scaling back its investment in the company.

The new strategy is expected to include a name change to The We Company, and a restructuring of the business to allow the expansion into areas other than flexible workspace.

This is premium content

You must be logged in to view premium stories.

Gated access promo

Subscribe for full access

Take out a print and online or online only subscription and you will get immediate access to:

  • Breaking industry news as it happens
  • Expert analysis and comment from industry leaders
  • Unlimited access to all stories, including premium content
  • Full access to all our online archive

To get access to premium content subscribe today

Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts

If you are already a registered user or a subscriber you can SIGN IN now