WeWork boss shrugs off SoftBank setback with rebranding and expansion into residential


Source: Shutterstock/ photobyphm

WeWork boss Adam Neumann is set to reveal a major corporate shift following news that his major backer SoftBank is scaling back its investment in the company.

The new strategy is expected to include a name change to The We Company, and a restructuring of the business to allow the expansion into areas other than flexible workspace.

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