11 February 2011
Installing electronic media screens to show advertising on the exterior of buildings can increase revenue and enhance a building’s value. However, various issues need to be addressed if the initiative is to be successful
You must be logged in to view premium stories.
Take out a print and online or online only subscription and you will get immediate access to:
To get access to premium content subscribe today
Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts