Edward Griffin, chief executive of WorkPad, on how he got started in the property industry, his cultural recommendations, his number-one travel destination and what he would do with a million pounds.
How did you join the property industry?
By working initially in construction within a world-leading subcontractor. I have always gravitated towards exciting new companies with ambition and drive. That led me to join a small health-tech start-up, and eventually move over to WorkPad as vice-president of sales, sculpting and realigning the sales function, ensuring a customer-centric approach and a gearing for growth.
What does your job entail?
Everything. As an ambitious and growing SME, all roles within our company expand and mould with a focus on people, their values and efficiencies. If I had to really drill down, my main duties encompass people management, customer success, landlord relations and new growth.
What do you like most about the property industry?
It is changing, with a fast-growing flex market. There are many opportunities for landlords and tenants, and new opportunities are consistently appearing. Aside from the market, the properties we specialise in – period buildings in central London – all have charm and character. Looking at the restoration and bringing the soul back into life is always satisfying and something I can never tire of. I love that element of my job.
And what do you dislike most about it?
The same things I love London buildings for – new challenges and unforeseen delays are always just around the corner, which makes bringing these properties back to life at times laborious. That said, the results always make the struggles worth it. Once they are opened and occupied, seeing an old building with new life is always gratifying.
What are you most proud of in your career?
Fostering a culture of empowerment and autonomy. The growth of individuals at WorkPad has been a clear catalyst of our success – our team’s customer-centric approach and entrepreneurial spirit have enabled us to maintain industry-leading occupancy levels. Employee-led innovation and drive have allowed us to continually grow, and our business is well positioned to double our serviced office footprint in London in 2022, while creating and implementing new and exciting services for our clients.
What do you value in people?
When growing a business and focusing your attention on customer success, it is essential that everyone is open, honest and understands that they have a role to play. We encourage staff to give their input into new ideas and strategies, and through open, honest conversations they can create new business lines and offerings that enhance and expand our current state.
What advice would you give someone starting out in the property industry?
Learn – surround yourself with like-minded people and those of differing opinions. Ask questions and take the best bits from everyone around you. I love continuing to learn new things each week.
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