All Spin Class articles – Page 6
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NewsSpin Class: pacing ourselves
As is the custom with kick-off meetings, our initial meeting with our first (and only) client generated a raft of work.
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NewsSpin Class: Monsieur Ricard
It seems apt to Sophie and me to hear from our first client for Pastis Communications – Monsieur Ricard – while gawping at a giant tit at Liverpool Street.
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NewsSpin Class: Pastis Communications
Big news: Sophie and I are sitting in a wine bar having just resigned from our large, inflexible, uninspiring PR firm to strike out on our own.
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NewsSpin Class: warts and all
“Tonight on the W Channel,” my colleague Hugo says to me, heading out of the door.
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NewsSpin class: awards season
Two weeks back at work and I’m already knackered. There’s no such thing as easing yourself into the new year in the world of property PR.
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NewsSpin class: Sh! PR
In between drafting a press release and amending (more accurately, rewriting) the chairman’s statement for some September year-end results, I am aghast to read just how unequal the PR workplace is for women.
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NewsSpin class: Black Friday
I nearly choke on my banana and cinnamon porridge when I read that M&C Saatchi PR has changed its name to M&C Saatchi Public Relations, saying “the abbreviation of the discipline to PR has caused it to lose its original meaning”. What nonsense.
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NewsSpin class: earned media
Well, fancy that. A former colleague, who left to set up his own digital PR firm, claiming “press releases are passé and the future is social media”, has done a U-turn.
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NewsSpin class: Henrietta PR?
“What do you think about Marcus?” my colleague Hugo asks me. “Marcus?” I reply, wondering what on earth he is referring to. Ex-boyfriend, ex-client, footballer, celebrity… I’m struggling. “Yes, like Jack’s. Naming a company after the founder’s Christian name. Goldman Sachs’ retail bank,” he says, putting me out of my ...
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NewsSpin class: Expo excursion
Schnitzel, sauerkraut, sausages, beer… it’s Expo Real again! That lovely time of the year when I get a break in Munich.
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NewsSpin class: the true bodyguards
Bodyguard is over and, yes, I was one of those who texted the mobile number David Budd gave out to Chanel in the café. Worth a try, I thought. It was a fake (real) number.
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NewsSpin class: HoFgate
My property client with the three House of Fraser stores calls me. His voice betrays a mixture of anger and panic. “They’ve told me they want to stay but they’re not going to pay any rent, just the business rates,” he says.
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NewsSpin class: August interrupted
I simply love August. Clients on holiday, long lunches, shopping, disappearances from the office for fictitious meetings. Being child-free, I always holiday in July or September.
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NewsSpin class: summer holidays
“We’re just about to complete the Manchester deal, Henrietta, but let’s wait until the start of September to announce it, when everyone’s back from their holiday,” says one client at our monthly PR meeting.
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NewsSpin class: artificial intelligence
Back at work after my first summer holiday – a hedonistic week in the south of France.
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NewsSpin class: Manc magic
My colleague Hugo is nothing if not consistent. Every month, the day before I head up north on a rare client visit outside London, he mimics (very badly) a Manchester accent. He tries to talk like Liam Gallagher.
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NewsSpin class: bull genius
Say it quietly, but one or two of my clients are neither very talented nor very hard-working. But boy, do they get paid well and expect me to big them up.
